MITCH Matterial Finishing Clay — High Hold Ultra-Matte Styling Clay, 3 oz, Thickens & Texturizes

MITCH Matterial Finishing Clay is a high-hold, ultra-matte styling clay that thickens hair and locks textured looks in place without shine.

Designed for men who want sculpted, lived-in texture, this Paul Mitchell formulation combines thickening agents with natural clay and strong fixatives to bulk up fine hair and maintain styles all day. The lightweight, non-greasy feel leaves hair dry to the touch and free of sheen, while a fresh lemon-and-aloe scent provides a clean finish. Packaging is progressively shifting to post-consumer recycled materials as part of the brand's sustainability effort.

How does this clay create texture and volume?

MITCH Matterial uses ingredients that add body at the hair shaft, so strands appear fuller and textured. The clay component mattifies the surface, preventing light reflection and enhancing the appearance of density.

• Thickening agents increase strand girth for visible volume.
• Natural clay removes shine for a matte, textured look.
• Strong fixatives help maintain style shape without stiffness.

Will it work on my hair type and length?

This formula is suitable for all hair types—from very fine to coarse—and performs best on short to medium lengths where texture and separation are desired. It can be layered for stronger hold or applied lightly to preserve more movement.

• Fine hair: adds body and separation without weighing down.
• Medium hair: builds gritty, lived-in texture and definition.
• Coarse hair: tames surface shine while locking shape.

How do I apply it for best results?

Warm a small amount between dry palms, then work evenly through dry or towel-dried hair, focusing on roots and mid-lengths where lift and texture are needed. Reapply a little at a time to build hold without clumping.

• Use a pea-sized amount for light texture; increase for stronger hold.
• Apply to dry hair for maximum matte finish and separation.
• Style with fingers or a comb for defined or tousled finishes.

What fragrance and packaging should I expect?

The product carries a crisp lemon-and-aloe scent that’s noticeable but not overpowering. Packaging is being updated to include post-consumer recycled (PCR) materials—jars will be 100% PCR while bottles and tubes will include varying PCR percentages—so the container you receive may look different from older images.

• Fresh lemon-and-aloe fragrance for a clean scent profile.
• Jar packaging moving to 100% PCR material for sustainability.
• Label and container appearance may vary during the transition.

Who is this for: MITCH Matterial Finishing Clay is ideal for men seeking a dry, ultra-matte finish with strong, long-lasting hold—especially those with fine or flat hair who want added thickness and texture. It also suits anyone who prefers natural-looking, modern hairstyles without shine or stiffness. Professional stylists and everyday users who value salon-quality results and a subtle fresh scent will appreciate its versatility and environmental packaging improvements.

Ingredients

Water (Aqua/Eau), Ozokerite, Behenyl Behenate, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera, Cire de Candelilla), Polyhydroxystearic Acid, Glyceryl Stearate, PEG-100 Stearate, Propylene Glycol, PVP, Diethylhexyl Maleate, Cetearyl Alcohol, Methyl Glucose Sesquistearate, Bentonite, Kaolin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Ceteareth-20, Isostearyl Alcohol, Palmitic Acid, Stearic Acid, Lauric Acid, Myristic Acid, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Parfum (Fragrance), Amylcinnamyl Alcohol, Citrus Limon (Lemon) Peel Oil, Coumarin, Hexyl Cinnamal, Juniperus Virginiana Oil, Lavandula Oil/Extract, Limonene, Linaloool, Linalyl Acetate, Pinene, Tetramethyl Acetyloctahydronaphthalenes