milk_shake Silver Shine Light Purple Shampoo for Blonde & Grey Hair - Mild Blonde Toner, Moisturizing Anti-Brass Formula

This lightweight shampoo blends violet pigments with milk protein and blueberry extracts to subtly neutralize unwanted yellow tones without heavy staining or over-toning. Formulated for regular use, it refreshes pale shades and greys while preserving softness and manageability. The lower pigment concentration makes it suitable for hair that needs mild correction or frequent maintenance rather than dramatic color shifts.

How does this shampoo reduce brassy or yellow tones?

The product deposits a delicate violet tint that counteracts warm yellow in the hair’s visible spectrum. Because it contains about 50% less pigment than stronger violet formulas, it slowly lifts unwanted warmth over repeated washes instead of producing an immediate, intense neutralization.

• Violet pigment balances yellow undertones without heavy staining.
• Lower pigment concentration reduces risk of over-toning.
• Develops results over multiple, regular uses for controlled correction.

Will it dry out or stiffen my blonde or grey hair?

No — this shampoo is formulated to cleanse while supporting hair softness. Milk protein helps reinforce the fiber, and blueberry-derived vitamins contribute light hydration, so strands feel smoother and easier to comb after use.

• Milk protein restructures and strengthens hair surface.
• Blueberry extract provides antioxidant-rich nutrients for shine.
• Gentle cleansing agents keep moisture and manageability intact.

How often should I use Silver Shine Light Purple Shampoo?

Because the pigment level is moderate, it’s designed for frequent or weekly maintenance depending on your hair’s warmth and porosity. Start with once a week; increase to two or three times for persistent brassiness, checking results to avoid subtle cool buildup.

• Begin with one use per week to assess toning effect.
• Increase frequency gradually for more persistent yellow tones.
• Rinse thoroughly and pair with a nourishing conditioner to lock in softness.

Can I use this on colored, highlighted, or grey hair?

Yes — it’s suitable for natural greys, salon-colored blonde, and highlighted hair that needs mild warmth control. Because it’s less concentrated than salon-strength violets, it’s a practical option for maintenance between professional toning services.

• Safe for color-treated and lightened hair when used as directed.
• Helps extend the look of salon toners without replacing professional color work.
• Works well on grey hair to brighten and refine pale hues.

Who is this for? If you have light blonde, highlighted, or grey hair and want a low-risk way to reduce yellowing while keeping hair soft and shiny, milk_shake Silver Shine Light Purple Shampoo is made for regular upkeep. It’s especially useful for people who prefer gradual neutralization, need a gentle formula for frequent use, or want to preserve moisture and manageability while maintaining cooler tones. Pair with a conditioner or treatment when extra hydration is needed, and adjust frequency based on how your hair responds.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), AlphaIsomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.