milk_shake icy blond toning shampoo 33.8 fl oz — sulfate-free with black pigment to neutralize brassiness

This salon-grade shampoo gently cleanses while depositing a subtle black pigment to neutralize warm, brassy tones and reinforce cool, luminous blondes. Formulated to preserve softness and shine, it works between salon color appointments to maintain a crisp, platinum finish without drying or dulling the hair. The 33.8 fl oz size is ideal for professional use or frequent at-home maintenance.

How does this shampoo reduce unwanted brassy tones?

The product uses a concentrated black pigment to counteract yellow and orange hues, creating a cooler overall appearance on ultra-light blonde and platinum bases. Results are cumulative with regular use: small doses of pigment gradually correct warmth without overtaking the existing color. The formula avoids sulfates so pigments deposit evenly without stripping moisture from the strand.

• Black pigment targets warm undertones for a neutral, ash finish.
• Sulfate-free base prevents aggressive stripping of color and oils.
• Use 1–3 times weekly depending on brassiness and desired coolness.

Will this shampoo dry out or dull my blonde hair?

No—milk_shake icy blond shampoo is formulated with milk proteins and conditioning agents to maintain softness and manageability while toning. The cleansing agents are gentle, so hair feels clean rather than stripped, and shine is preserved. It’s crafted to deposit color while supporting the hair’s natural texture and sheen.

• Milk proteins help strengthen and soften strands during washing.
• Conditioning ingredients reduce roughness and enhance glossiness.
• Sulfate-free surfactants maintain moisture balance and color integrity.

How should I use it for best results?

Apply to wet hair, lather, and leave on 1–5 minutes depending on how much neutralizing you need, then rinse thoroughly. For a subtle refresh, brief application is enough; for stronger toning, extend the leave-in time or repeat once. Combine with a color-safe conditioner or a milk_shake leave-in treatment to lock in softness and manageability.

• Start with 1 minute for light toning; increase up to 5 minutes for stronger effect.
• Use 1–3 times per week based on brassiness and salon color schedule.
• Rinse thoroughly; follow with a nourishing conditioner for optimal texture.

Can stylists and clients use this between salon appointments?

Yes—this size and formula are tailored for professional environments and at-home upkeep. Stylists appreciate the predictable toning action and conditioning profile, while clients benefit from extended salon color life and a maintained icy look. The large 33.8 fl oz bottle supports repeated use without frequent repurchases.

• Salon-friendly size for frequent backbar use and client retail.
• Predictable, repeatable toning that complements professional color work.
• Suitable for platinum, ultra-light blonde, silver, and ash-toned hair.

Who this is for: milk_shake icy blond shampoo is made for stylists, color-treated blondes, and anyone with platinum or ultra-light hair seeking to reduce brassiness while preserving softness and shine. It suits clients who want salon-quality toning at home between appointments and professionals who need a reliable, conditioning pigment shampoo for frequent use.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate