milk_shake icy blond toning shampoo — 10.1 fl oz black pigment, sulfate-free for platinum & silver blondes

Formulated to gently cleanse while depositing cool ash pigments, this professional-grade shampoo helps maintain salon-fresh color between appointments. It softens and strengthens hair with milk proteins so strands feel manageable and glossy rather than stripped or dry. Ideal for ultra-light, platinum, and silver shades, the formula balances warmth without heavy residue.

How does this shampoo reduce brassiness without over-drying hair?

The product uses concentrated black pigment to subtly counteract orange and yellow tones while a sulfate-free base preserves moisture. Milk proteins condition the fiber during washing, reducing roughness and maintaining shine. You get visible neutralization without the harsh detergency of traditional shampoos.

• Black pigment deposits cool ash tones to offset warmth.
• Sulfate-free surfactants cleanse gently without stripping oils.
• Milk proteins add softness and help restore manageability.

How often should I use milk_shake icy blond shampoo to maintain icy color?

Frequency depends on how quickly your brassiness returns and your routine: many users start with 1–3 times per week, adjusting as needed. If you have very porous or highly processed blonde hair, alternate with a moisturizing shampoo to avoid buildup. Rinsing thoroughly and following with a conditioner preserves balance and prevents over-toning.

• Begin with 1–3 uses weekly, then adapt to results.
• Alternate with a hydrating shampoo for dry or porous hair.
• Follow with conditioner to seal the cuticle and lock in tone.

Will this shampoo affect darker roots or colored lowlights?

Because the formula deposits cool pigment, it may slightly alter very lightened sections while having minimal effect on natural darker roots or lowlights. Apply mainly to the lengths and ends where brass shows most, and use a targeted application to avoid unintended toning. For root blending, dilute or limit contact time.

• Best applied to mid-lengths and ends for targeted toning.
• Shorter contact times reduce pigment impact near roots.
• Spot-test first if you have mixed highlights and natural tones.

What styling and care benefits come from the milk proteins in the formula?

Milk proteins strengthen and condition the hair shaft during washing, improving elasticity and reducing tangles. They help restore a smooth surface, which enhances shine and makes hair easier to style. Regular use supports healthier-looking blonde tones between color services.

• Improves strand softness for simpler detangling and styling.
• Restores surface smoothness to increase natural gloss.
• Supports resilience against breakage from lightening processes.

Who is this for: milk_shake icy blond shampoo is made for people who wear platinum, silver, ultra-light, or icy-blonde shades and want a gentle, salon-style toning wash. It suits clients and stylists seeking a dependable, non-drying product to control unwanted warm tones while preserving softness and shine. Avoid daily overuse on darker, untreated hair, and adjust frequency if you notice gradual accumulation of cool pigment.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate