milk_shake Cold Brunette blue toning shampoo 50 ml — neutralizes orange & red, color-protecting shine

milk_shake Cold Brunette is a blue-toned shampoo that neutralizes unwanted red and orange tones in dark blonde to light brown hair while adding shine and color longevity.

This concentrated 50 ml blue shampoo is formulated for natural or color-treated brown and dark blonde hair that shows warm, brassy hues after lightening or dyeing. A targeted blend of blue pigments counteracts residual red and orange melanin, while nourishing actives help protect color and improve hair texture. The formula is SLES- and paraben-free and carries milk_shake’s signature sweet sugar fragrance for a pleasant styling moment.

How quickly will it reduce brassy, orange, or red tones?

Blue pigments work on contact to neutralize warm undertones; results are visible after a single use, though frequency and exposure time affect intensity. For mild warm tones, a brief lather and rinse may be enough. For stronger brassiness, leave the shampoo on a little longer or repeat weekly until you reach the desired coolness.

• Immediate color-neutralizing action from blue pigments
• Adjustable toning by leaving product on 1–5 minutes depending on brassiness
• Safe for repeated weekly use to maintain cool tones

Will it damage color-treated hair or strip hair dye?

This color-safe shampoo is designed to preserve salon color while refreshing cool tones, not to remove permanent dye. It avoids harsh sulfates and parabens, and contains protective ingredients that reduce color fading and improve manageability. Use alongside a color-preserving conditioner for best results.

• SLES- and paraben-free formulation to limit drying and fading
• Integrity 41® antioxidant complex helps protect pigment longevity
• Quinoa proteins and moringa oil nourish and strengthen colored strands

What conditioning and repair benefits does the formula provide?

Beyond toning, the shampoo includes botanical and protein-based actives that soften, strengthen, and boost shine. Moringa oil provides emollient conditioning, quinoa proteins help prevent color loss and increase manageability, and the antioxidant complex defends against environmental aggressors. The result is smoother, more resilient hair that reflects light better.

• Moringa oil adds lipids for softness and easier detangling
• Quinoa proteins reinforce the hair fiber and enhance gloss
• Antioxidant complex preserves color and reduces dulling over time

How should I include it in my routine for long-lasting cool tones?

Use Cold Brunette as part of a weekly or biweekly toning ritual depending on how quickly your hair warms up. Lather on wet hair, leave for 1–5 minutes according to desired intensity, then rinse. Follow with a color-safe conditioner or the milk_shake Cold Brunette Conditioner and finish with the Whipped Cream for targeted hold and moisture.

• Apply to wet hair, work into a rich lather, rinse thoroughly
• Leave on 1–5 minutes; shorter for maintenance, longer for stronger toning
• Pair with Cold Brunette Conditioner and Whipped Cream for best results

Who is this product for? If you have natural or color-treated brown, light brown, or dark blonde hair that develops orange, red, or coppery reflections after lightening or dyeing, milk_shake Cold Brunette offers a convenient, travel-friendly solution to cool warm tones while caring for hair health. It’s suitable for anyone seeking a gentle, pigment-driven shampoo that supports color longevity and adds shine without sulfates or parabens. Ideal for salon clients and at-home color caretakers who want controllable toning and nourishing ingredients in a compact 50 ml size.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).