milk_shake Cold Brunette blue toning shampoo 10.1 fl oz — neutralizes orange/red, strengthens & boosts shine

milk_shake Cold Brunette is a blue-toning shampoo formulated to neutralize unwanted red and orange tones in dark blonde to light brown hair while strengthening and enhancing shine.

If warm or brassy hues are showing through your brunette or dark blonde shade after coloring or lightening, this blue shampoo helps rebalance the color and extend the life of cool toning treatments. The formula is free from SLES and parabens and combines targeted pigments with nourishing actives—moringa oil, Integrity 41® sunflower antioxidants, and quinoa proteins—to condition hair while reducing unwanted warmth.

How does this shampoo remove orange and red tones?

The product uses blue pigments that counteract warm red and orange reflexes in brown and dark blonde hair through color theory: blue neutralizes orange/red. Regular use deposits subtle cool pigments that help maintain a deeper, cooler brunette appearance without harsh stripping.

• Blue pigment molecules neutralize warm undertones.
• Works on natural or color-treated brown, light brown, and dark blonde hair.
• Safe for regular use thanks to a gentle, color-safe base (SLES/SLS-free).

Will it keep my color looking fresher between salon visits?

Yes — the formula includes an antioxidant sunflower complex (Integrity 41®) and proteins that help protect and stabilize color. These ingredients reduce fading and help your cool toning treatments last longer, so color looks closer to salon-fresh for more washes.

• Integrity 41® protects pigments from oxidative stress.
• Quinoa proteins improve manageability and reduce color washout.
• Gentle cleansing extends color life without over-drying.

How does it care for hair while toning?

Beyond pigment, the shampoo nourishes and softens with moringa oil and milk-derived actives. These conditioning components restore softness, strengthen strands, and boost surface shine so hair looks healthy while staying tonally balanced.

• Moringa oil conditions and smooths with fatty acids.
• Milk proteins help fortify and improve hair texture.
• Leaves hair glossy and easier to comb after rinsing.

How should I use Cold Brunette for best results?

Apply to wet hair, lather and leave on briefly to allow pigments to deposit; the exact time depends on desired toning intensity. Use as part of a routine with the matching Cold Brunette Conditioner and Whipped Cream for balanced tone and ongoing care.

• Start with a 1–3 minute leave-in for light toning; increase time cautiously for stronger correction.
• Rinse thoroughly; follow with Cold Brunette Conditioner for smoothness.
• Use weekly or as needed depending on warmth recurrence and hair porosity.

Who is this for? If you have natural or color-treated brown, light brown, or dark blonde hair and you notice unwanted red, orange, or copper tones after lightening or coloring, milk_shake Cold Brunette is designed to cool and refine those tones while conditioning the hair. It’s a good option for people who want a gentle, color-safe blue shampoo that also supports shine and strength without SLES or parabens. Pair it with the rest of the Cold Brunette line to maintain tone, improve manageability, and keep color-looking fresh between salon visits.

Key actives: moringa oil for conditioning, Integrity 41® sunflower antioxidant complex for color longevity, and quinoa proteins for protection and shine.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Limonene, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Acid Violet 43, CI 42090 (Blue 1).