MAYBELLINE Lifter Plump & Glow Liquid Foundation — Shade 210, 2% Niacinamide & Hyaluronic Acid, Hydrating Dewy Finish

Maybelline Lifter Plump & Glow Foundation is a hydrating liquid foundation that combines makeup coverage with skincare actives—niacinamide and hyaluronic acid—to give skin a plumper, brighter appearance immediately and over time.

This lightweight liquid foundation blends skincare benefits into everyday makeup. Formulated with a 90% skincare base, it layers hydration and tone-refining ingredients while delivering buildable coverage and a dewy finish. Designed to enhance natural radiance without feeling heavy, it’s available in a wide range of shades to match diverse skin tones.

How does this foundation hydrate and plump skin?

The formula includes hyaluronic acid to attract and lock in moisture at the skin’s surface, creating a visibly smoother, more supple look. Over repeated use, the product’s hydrating ingredients help skin appear more resilient and bouncy, while the liquid texture spreads evenly for immediate plumping effect.

• Contains hyaluronic acid to boost surface hydration and a dewy finish
• 90% skincare-based formulation for daily moisture support
• Lightweight texture that layers without settling into fine lines

Will this foundation help even my skin tone and minimize pores?

Niacinamide is included to help refine the look of pores and create a more uniform complexion over time. The skin-friendly antioxidant works alongside the coverage properties of the foundation so you get both immediate visual improvement and ongoing skin texture benefits.

• 2% niacinamide to help even tone and reduce the look of pores
• Buildable coverage that conceals unevenness without masking natural skin
• Formulation aims for a smoother appearance with continued use

What kind of coverage and finish can I expect?

This liquid foundation offers buildable coverage, ranging from a sheer skin tint to fuller coverage when layered. The finish is glowy and dewy, designed to enhance natural luminosity while still providing long-wear performance suitable for everyday use.

• Sheer to full buildable coverage—blendable for customized results
• Radiant, hydrating finish that reflects light for a healthy glow
• Non-cakey formula that stays comfortable throughout the day

How do I choose and apply my shade for the best result?

Select a shade that matches your jawline or inner wrist in natural light to ensure the closest match. Apply with fingers, sponge, or brush starting from the center of the face and blend outward for seamless coverage; layer thinly instead of applying heavy coats for a natural appearance.

• Available in 24 shades to suit fair through deep skin tones
• Apply starting at the center of the face and blend outward
• Build coverage gradually to avoid heaviness or patchiness

Who this is for: Maybelline Lifter Plump & Glow Foundation is for anyone seeking a multitasking base that combines makeup coverage with everyday skincare benefits. It’s suited to those who prefer a dewy, hydrated finish and want a product that layers well without feeling heavy—ideal for normal to dry skin types and for wearers looking to add niacinamide and hyaluronic acid into their daily routine via makeup. With 24 shades, it’s designed for people wanting a natural-looking, radiant complexion with the convenience of a skin-first foundation.

Ingredients

G682521 1 - INGREDIENTS: AQUA / WATER / EAU • ISOHEXADECANE • ISODODECANE • DIMETHICONE • GLYCERIN • PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • BUTYLENE GLYCOL • NIACINAMIDE • DIMETHICONE CROSSPOLYMER • DISTEARDIMONIUM HECTORITE • SYNTHETIC FLUORPHLOGOPITE • PEG-10 DIMETHICONE • KAOLIN • CETYL PEG/PPG-10/1 DIMETHICONE • PHENOXYETHANOL • SODIUM CHLORIDE • POLYGLYCERYL-4 ISOSTEARATE • CAPRYLYL GLYCOL • SILICA • DISODIUM STEAROYL GLUTAMATE • ETHYLHEXYLGLYCERIN • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • SODIUM HYALURONATE • MALTODEXTRIN • ALUMINUM HYDROXIDE • CITRIC ACID • CAMELLIA SINENSIS LEAF EXTRACT • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • CI 77007 / ULTRAMARINES • CI 77288 / CHROMIUM OXIDE GREENS]. (F.I.L. N70057684/1).