MAYBELLINE Lifter Plump & Glow Liquid Foundation — Shade 115, 2% Niacinamide & Hyaluronic Acid, Hydrating Dewy Coverage

Maybelline Lifter Plump & Glow Foundation is a hydrating, buildable liquid foundation that blends makeup with 90% skincare ingredients—including 2% niacinamide and hyaluronic acid—for an instantly plumped, radiant complexion.

This foundation is formulated to deliver makeup coverage while supporting skin texture and hydration. Clinically tested to provide visible plumping and brightening effects over time, Lifter combines lightweight pigments with skincare actives so you get both immediate coverage and ongoing skin-conditioning benefits. The formula is designed to layer from sheer to full coverage without a cakey finish and is offered in a broad shade range to suit many skin tones.

How quickly will I see plumping and glowing results?

Expect visible radiance as soon as you apply: reflective pigments and moisturizing hyaluronic acid give skin an immediate dewy look. Continued use can help improve appearance of firmness and tone thanks to the 2% niacinamide and sustained hydration.

• Instant glow from light-reflecting formula
• Immediate hydration with hyaluronic acid
• Niacinamide works over time to refine skin texture

What coverage and finish does this foundation give?

Lifter offers buildable coverage so you can customize your look—from a natural, skin-like tint to fuller coverage for more even complexion. The finish reads dewy and luminous, designed to enhance natural radiance without feeling heavy or settling into fine lines.

• Sheer to full coverage, buildable in layers
• Hydrating, glowy finish that flatters most skin types
• Formulated to resist cakiness and patchiness

Is this foundation suitable for sensitive or dry skin?

The formulation prioritizes hydration and skin comfort, making it a good option for dry and combination skin types seeking moisture and radiance. Niacinamide is included to help even tone, while hyaluronic acid attracts and retains moisture; however, those with specific sensitivities should patch-test first.

• Includes hyaluronic acid to boost moisture retention
• Niacinamide helps promote smoother-looking texture
• Lightweight base reduces risk of flaking on dry skin

How do I find the right shade and apply for best results?

Shade 115 is one of 24 shades in the range—choose by testing along your jawline in natural light or consult virtual shade-matching tools to compare undertones. Apply with fingers, a brush, or sponge, starting with a small amount and building coverage where needed for a seamless finish.

• Match along jawline for best color accuracy
• Start with a pea-sized amount; blend outward
• Use a damp sponge for lighter coverage or a brush for fuller coverage

Who is this for: Maybelline Lifter Plump & Glow Foundation is aimed at anyone who wants a makeup product that doubles as skin-supportive care—ideal for people with normal to dry or combination skin who want a radiant, hydrated finish and customizable coverage. It’s suitable for everyday wear, photo-ready looks, and for users seeking a foundation that helps improve the look of skin texture over time. If you have very oily skin or are sensitive to active ingredients, try a sample first to ensure compatibility.

Ingredients

G682521 1 - INGREDIENTS: AQUA / WATER / EAU • ISOHEXADECANE • ISODODECANE • DIMETHICONE • GLYCERIN • PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • BUTYLENE GLYCOL • NIACINAMIDE • DIMETHICONE CROSSPOLYMER • DISTEARDIMONIUM HECTORITE • SYNTHETIC FLUORPHLOGOPITE • PEG-10 DIMETHICONE • KAOLIN • CETYL PEG/PPG-10/1 DIMETHICONE • PHENOXYETHANOL • SODIUM CHLORIDE • POLYGLYCERYL-4 ISOSTEARATE • CAPRYLYL GLYCOL • SILICA • DISODIUM STEAROYL GLUTAMATE • ETHYLHEXYLGLYCERIN • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • SODIUM HYALURONATE • MALTODEXTRIN • ALUMINUM HYDROXIDE • CITRIC ACID • CAMELLIA SINENSIS LEAF EXTRACT • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • CI 77007 / ULTRAMARINES • CI 77288 / CHROMIUM OXIDE GREENS]. (F.I.L. N70057684/1).