MAYBELLINE Lifter Gloss hydrating lip gloss — Toast sheer cool chocolate, hyaluronic acid, high shine

MAYBELLINE Lifter Gloss in Toast is a hydrating, high-shine lip gloss with hyaluronic acid that smooths and visibly plumps lips for a fuller-looking finish.

Designed to give lips a glossy, hydrated boost, this shade — a sheer cool chocolate called Toast — combines shine, subtle tint, and a sweet honey-like scent. The formula includes hyaluronic acid to help the lip surface appear smoother and an oversized wand for even coverage in a single swipe. Use it alone for a glossy nude look or layer it over liners and lipsticks to amplify color and dimension.

How does this gloss hydrate and create a plumper look?

The Lifter Gloss contains hyaluronic acid, an ingredient known for attraction and retention of moisture on the skin surface. When applied, it helps the lips look smoother and catch light for a fuller appearance rather than physically increasing volume. The glossy finish also visually enhances lip contour and reflection.

• Hyaluronic acid helps retain surface moisture for smoother-looking lips.
• High-shine formula reflects light to emphasize lip shape.
• Non-sticky texture keeps lips comfortable while boosting sheen.

What makes the Toast shade different from other neutrals?

Toast is a sheer, cool-toned chocolate brown that leans natural without overpowering your base. It’s designed to complement a range of skin tones as a soft neutral, adding warmth and definition without heavy pigment. The shade is part of a honey'd collection of brown and nude sheers, offering subtle color with glossy payoff.

• Sheer coverage for buildable, everyday color.
• Cool-chocolate tone pairs well with nude and warm makeup looks.
• Available with 24 other modern shades for matching preferences.

How easy is it to apply and wear throughout the day?

An XL wand applicator is included to deposit product evenly across the lips in one swipe, making application quick and precise. The formula spreads smoothly without excessive tackiness and layers well over liners or matte lip colors. While offering noticeable shine, it can be reapplied as needed to restore moisture and gloss.

• XL wand for even, fuss-free application.
• Non-sticky texture for comfortable, long-wear feel.
• Works as a topcoat over lip liner or lipstick to enhance gloss.

Will the scent or finish be overwhelming?

The gloss has a light, sweet honey-like fragrance intended to be pleasant without dominating. The finish emphasizes glossy reflection rather than glitter or heavy shimmer, so it reads as a polished, wet-look shine. If you prefer unscented products, test a small amount first to confirm comfort with the fragrance.

• Delicate sweet-honey scent designed to be subtle.
• Mirror-like shine rather than chunky shimmer.
• Sheer tint keeps the aroma and color understated.

Who is this for: MAYBELLINE Lifter Gloss in Toast suits anyone seeking a natural, glossy lip with subtle brown-nude color and surface hydration. It’s ideal for those who want an easy one-swipe applicator, a reflective finish that enhances lip shape, and a light honey scent. Makeup beginners and pros alike can use it alone for a fresh, polished look or layer it over liners and lipsticks to intensify shine and dimension.

Ingredients

G2033552 2 - INGREDIENTS: C18-36 ACID TRIGLYCERIDE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • PENTAERYTHRITYL TETRAISOSTEARATE • POLYBUTENE • TRIDECYL TRIMELLITATE • DIISOSTEARYL MALATE • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • PHENOXYETHANOL • ETHYLHEXYL PALMITATE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • ETHYLHEXYLGLYCERIN • SORBIC ACID • TOCOPHERYL ACETATE • SODIUM SACCHARIN • TRIHYDROXYSTEARIN • COCOS NUCIFERA OIL / COCONUT OIL • SODIUM HYALURONATE • ALUMINUM HYDROXIDE • TOCOPHEROL • SILICA • GLUCOMANNAN • PARFUM / FRAGRANCE ● [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 19140 / YELLOW 5 LAKE • CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • CI 15985 / YELLOW 6 LAKE • CI 42090 / BLUE 1 LAKE • CI 45380 / RED 22 LAKE • CI 45410 / RED 28 LAKE]. (F.I.L. N70051889/1).