MAYBELLINE Instant Age Rewind Concealer - Shade 110 Brightening Under-Eye Treatment, Goji Berry & Haloxyl

Maybelline Instant Age Rewind Eraser Concealer in shade 110 is a multi-use under-eye treatment that instantly brightens and helps diminish the look of dark circles and fine lines.

This creamy, buildable concealer combines targeted coverage with skin-friendly actives so you can camouflage discoloration while adding a luminous finish. The built-in sponge applicator dispenses product precisely and blends quickly for a natural, refreshed eye area. Formulated with goji berry and Haloxyl, it’s presented in retail packaging that may vary from images; the product inside remains the same.

How does this concealer improve tired-looking eyes?

The lightweight formula provides instant color correction and a soft-reflective finish that visually brightens the under-eye area. Applied directly from the sponge tip, it conceals shadows and minimizes the appearance of creases without settling into lines.

• Soft-focus pigments mask dark circles and discoloration.
• Buildable coverage lets you go from natural to fuller concealment.
• Sponge applicator allows targeted placement and easy blending.

What ingredients are included and why do they matter?

This concealer is infused with goji berry for a radiant-looking finish and Haloxyl to support the appearance of smoother, less shadowed under-eyes. These ingredients are combined with a non-greasy base that layers well under makeup or on bare skin.

• Goji berry adds luminosity to the eye area for a refreshed look.
• Haloxyl helps address visible puffiness and discoloration over time.
• Anti-microbial system on the applicator helps keep the formula hygienic between uses.

How do I apply it for best results?

Twist the collar of the applicator until product appears on the sponge (first use may require more twists). Dab directly onto the under-eye and blend gently with the sponge or fingertip; use the Neutralizer shade underneath for very deep circles or the Brightener on inner corners and high points for added glow.

• Step 1: Twist until product reaches sponge; do not wet the applicator.
• Step 2: Tap onto under-eye shadows and blend outward for seamless coverage.
• Step 3: Use Brightener on inner corners, cheek tops, and brow bones for highlight.

Will it work with my current makeup routine?

This concealer layers well with foundations, powders, and setting sprays, making it easy to integrate into everyday beauty routines. Because it’s available in multiple shades, it can also be used for light contouring and spot-correcting on the face.

• Pairs with liquid or powder foundation without pilling.
• Can be used to contour or highlight by selecting complementary shades.
• Longwearing when set with a thin dusting of translucent powder.

Who is this for? The Maybelline Instant Age Rewind Eraser Concealer in 110 suits anyone seeking quick under-eye brightening and buildable coverage—particularly those wanting a compact applicator for on-the-go touch-ups. It’s ideal for users who prefer a product that blends easily, layers with other makeup, and offers both cosmetic concealment and ingredient-supported benefits without heavy texture. Note that packaging may vary, but the shade and formula remain consistent.

Ingredients

G852364 1 AQUA/WATER/EAU,CYCLOPENTASILOXANE, DIMETHICONE, ISODODECANE, GLYCERIN,PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, BUTYLENEGLYCOL, DIMETHICONE CROSSPOLYMER, NYLON-12, DISTEARDIMONIUMHECTORITE, CYCLOHEXASILOXANE, PEG-10DIMETHICONE, CETYL PEG/PPG-10/1 DIMETHICONE, PHENOXYETHANOL,SODIUM CHLORIDE, POLYGLYCERYL-4ISOSTEARATE, CAPRYLYL GLYCOL, DISODIUMSTEAROYL GLUTAMATE, ETHYLHEXYLGLYCERIN,METHYLPARABEN, LYCIUM BARBARUM FRUITEXTRACT, CHLORPHENESIN, ETHYLPARABEN,ALUMINUM HYDROXIDE, PEG-9, N-HYDROXYSUCCINIMIDE,PALMITOYL OLIGOPEPTIDE, CHRYSIN,PALMITOYL TETR APEPTIDE-7. [+/- MAYCONTAIN/PEUT CONTENIR: CI 77891/TITANIUMDIOXIDE, CI 77491, CI 77492, CI 77499/IRONOXIDES] F.I.L. D44980/4 U.S.PATENT PENDING