MAYBELLINE Grippy Serum Primer — Hydrating 2% Niacinamide, Clear 1 Count for Up to 24HR Makeup Wear

This primer pairs a fresh serum texture with proprietary "Serum-To-Grip" technology so the formula spreads easily, then gains a light, sticky finish after about 20 seconds to lock foundation and color in place. Lightweight and non-greasy, it’s designed to hydrate, smooth, and create a tacky canvas that helps makeup stay put without pilling, white cast, or heavy residue. The formula is vegan, non-comedogenic, and suitable for a wide range of skin types, including sensitive skin.

How does Grippy Serum create longer-lasting makeup?

The primer’s Serum-To-Grip action means it starts silky and fluid for smooth application, then develops a slightly adhesive surface that helps foundations, concealers, and powders bind to skin instead of sliding off. That tackiness is subtle — not sticky to the touch — and supports makeup longevity up to 24 hours depending on wear conditions and product pairings.

• Applies as a lightweight serum for even, streak-free coverage.
• Becomes tacky after ~20 seconds to anchor cosmetics in place.
• Compatible with liquid, cream, and powder foundations for extended wear.

What skincare benefits does the primer offer?

Maybelline added 2% niacinamide for skin-conditioning benefits and hydration. The water-based formula helps give skin a plumped, refreshed appearance without oiliness, supporting smoother makeup application and delivering moisture for up to 24 hours in typical use.

• 2% niacinamide to help even texture and support skin’s tone.
• Water-based hydration that avoids greasy residue.
• Non-comedogenic and free from animal-derived ingredients (vegan).

Will this primer work with my skin type and routine?

Grippy Serum is formulated to layer well under most base makeup and to suit a variety of skin types, including dry, normal, combination, oily, and sensitive. Because it doesn’t leave a white cast or heavy film, it can be used in morning routines before foundation or tinted products and removed with standard cleansers or micellar water at night.

• Safe for sensitive skin and non-pore clogging (non-comedogenic).
• No white cast, so it won’t alter foundation shade or finish.
• Removes easily with cleanser or micellar water; works under BB creams and powders.

How should I apply Grippy Serum for best results?

Dispense a small drop and warm it between fingertips, then glide across the face focusing on areas where makeup tends to fade or crease. Wait roughly 20 seconds for the texture to shift, then apply foundation or concealer; the tacky surface will help products adhere and resist transfer throughout the day.

• Use a pea-sized amount; spread evenly on clean skin.
• Allow 20 seconds for the serum-to-grip transition before layering makeup.
• Pair with compatible Maybelline foundations for optimal longevity.

Who is this for: Maybelline Grippy Serum Primer is aimed at people who want a lightweight, hydrating base that helps makeup last longer without heaviness or shine. It’s ideal for anyone seeking a smooth canvas for foundation, those with sensitive skin who need a non-comedogenic option, and makeup users who prefer vegan, water-based products that layer cleanly with a variety of cosmetics.

Ingredients

G2057283 - INGREDIENTS: AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE (F.I.L. Z70051981/2).