Maui Moisture Heal & Hydrate Shea Butter Shampoo for Dry, Damaged Curls 25.4 fl oz — Vegan, Sulfate-Free Hydration

Maui Moisture Heal & Hydrate + Shea Butter Shampoo is a deeply hydrating, vegan shampoo formulated with 100% aloe vera, shea butter, coconut oil and macadamia oil to revive dry, damaged curly and coily hair.

This rich, moisturizing shampoo is made for textured hair that needs intense hydration without heavy silicones or sulfated surfactants. With aloe vera as the first ingredient and a creamy blend of shea butter, coconut and macadamia oils, it cleanses while helping restore softness and manageability. The scent is a light, uplifting mix of citrus, melon and shea for a fresh wash-day experience, and the formula is vegan and cruelty-free.

How does this shampoo hydrate without weighing curls down?

The formula uses 100% aloe vera as its primary base to deliver water-like hydration and lightweight slip, while shea butter and nourishing oils replenish dry strands. It avoids silicones and heavy mineral oils that can build up, so curls keep bounce and definition after rinsing.

• Aloe vera first ingredient for immediate moisture and slip
• Creamy shea butter to soften and smooth cuticles
• Coconut and macadamia oils to nourish without heavy residue
• No silicones or sulfated surfactants that can matt curls

Is this safe for color-treated or daily use?

Yes — the gentle surfactants are formulated for routine use on texture from balanced to coarse, and the absence of harsh sulfates helps preserve color vibrancy. Many users can shampoo daily or on alternating days depending on scalp needs and styling routine.

• Sulfate-free surfactants that are gentler on color
• Suitable for daily or frequent cleansing on coarser textures
• Rinses clean to reduce product buildup that dulls color
• Follow with the Heal & Hydrate conditioner for best results

What sensory experience and scent should I expect?

The lather feels nourishing and rich, with a creamy texture that distributes easily through curls. Expect a fresh, tropical-fruity aroma with top notes of citrus and melon tempered by the warm, subtle creaminess of shea butter.

• Rich, creamy lather that spreads through curls
• Fresh citrus and melon top notes with shea undertones
• Non-greasy finish that leaves hair touchable
• Large 25.4 fl. oz bottle for longer use between purchases

Who is this for? This shampoo is designed for people with curly, coily or textured hair that feels dry, brittle or weighed down by damage. It’s particularly suited to balanced-to-coarse curl patterns and anyone seeking a vegan, cruelty-free cleansing product that avoids silicones, parabens, SLS and synthetic dyes. If you color your hair but still need deep moisture and definition, this formula provides hydrating cleansing while minimizing harsh stripping. Pair it with the Heal & Hydrate conditioner and routine products to enhance detangling, softness and curl revival.

Ingredients

Aloe Barbadensis Leaf Juice, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Glycol Distearate, Coco-Glucoside, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Cocos Nucifera (Coconut) Water, Cocos Nucifera (Coconut) Oil, Polyquaternium-10, Polyquaternium-6, Acrylates Crosspolymer-4, Laureth-4, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Sodium Citrate, Hexylene Glycol, Sodium Benzoate, Fragrance (Parfum)