MATRIX So Silver Purple Shampoo for Blonde & Gray Hair, 10.1 fl oz — Tones & Neutralizes Brassiness

Matrix So Silver Purple Shampoo is a color-depositing toning shampoo that neutralizes brassy yellow tones to keep blonde, gray, white, and platinum hair cool and luminous.

This vegan 10.1 fl oz formula gently cleanses while depositing violet pigments to counteract unwanted warmth and refresh salon-toned color between appointments. It’s designed for color-treated and natural light hair, delivering brightness and added shine without harsh stripping. Use solo or with the So Silver range for subtle to stronger toning results tailored to your maintenance needs.

How does this shampoo remove brassiness without damaging hair?

The purple pigments in Matrix So Silver chemically balance yellow undertones, neutralizing brassy hues as you wash. The surfactants in the formula clean hair and scalp while conditioners help retain moisture and softness, limiting the drying effect common with aggressive toners.

• Deposits cool violet pigments to cancel yellow tones
• Vegan formulation that avoids harsh stripping agents
• Gentle cleansing base preserves hair’s natural texture
• Leaves hair looking brighter and shinier after use

How should I use Matrix So Silver for best results?

Apply to wet hair, work into a lather, then rinse; repeat if needed. For more pronounced toning, leave the shampoo on for up to five minutes before rinsing. Always wear gloves when handling pigmented products to avoid staining skin or nails.

• Apply to wet hair and lather thoroughly
• Rinse and repeat for extra pigment deposit
• Leave on up to five minutes for stronger toning effect
• Pair with So Silver pigmented conditioner or mask for layered toning

Which hair types and colors benefit most from this product?

This shampoo targets blonde, gray, white, and platinum hair that tends to pick up warm or yellow tones. It works on both color-treated and natural light hair, and is appropriate for fine to coarse textures; results vary with porosity and prior coloring history.

• Ideal for bleached, highlighted, or natural blonde hair
• Effective on gray or white hair showing yellowing
• Suitable for fine, medium, and coarse hair textures
• Use frequency depends on desired coolness and hair porosity

Can I use this regularly, and how does it fit into a routine?

Matrix So Silver can be used weekly or as needed to maintain cool tones—some people alternate with a regular cleansing shampoo. For customizable toning, combine it with the So Silver conditioner, neutralization mask, or leave-in spray for buildable pigment control.

• Use weekly for maintenance or more often for stubborn brassiness
• Alternate with your regular shampoo to avoid over-depositing pigment
• Combine with So Silver collection items for mild to intense toning
• Follow with conditioner or mask to restore moisture and shine

Who is this for: Matrix So Silver Purple Shampoo is aimed at anyone maintaining cool-toned blonde, platinum, gray, or white hair—whether you’re a salon pro looking for a professional-strength toning tool or someone doing color upkeep at home. It’s especially helpful for people who want to reduce brassy or yellowing effects without resorting to harsh bleaching or frequent salon toners. If you prefer vegan formulas and want a manageable way to preserve brightness and add shine between color appointments, this product fits seamlessly into your routine.

Ingredients

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.