MATRIX So Silver Purple Shampoo 33.8 fl oz — Violet Toning for Blonde, Gray & Color-Treated Hair, Hydrating Brightening

Matrix So Silver Purple Shampoo is a salon-grade, color-depositing cleanser that neutralizes brassy yellow tones while adding moisture and shine to blonde, gray, white and color-treated hair.

Formulated for lightened, icy, platinum and naturally gray hair, this purple toning shampoo deposits violet pigments to counteract warm, unwanted yellowing without stripping color. The large 33.8 fl oz size is ideal for frequent use at home or in a salon setting; its hydrating base also helps restore softness and manageability after bleaching or regular color services.

How does this shampoo remove brassy or yellow tones?

Matrix So Silver uses concentrated violet pigments that neutralize warm, yellow undertones on the hair color spectrum. The pigments temporarily deposit on the hair surface to offset brassiness while the shampoo cleanses away residue and environmental buildup that intensifies unwanted warmth.

• Violet color-depositing formula targets yellow and brassy tones
• Clarifying surfactants remove product and mineral buildup
• Use regularly to maintain cooler tones between salon visits

Will it dry out my hair or strip my color?

This shampoo is formulated to cleanse and tone without aggressively stripping permanent hair color. Its hydrating components help reintroduce moisture so hair feels softer and appears shinier after rinsing, but overuse can still dry hair—so follow recommended timing and conditioning steps.

• Hydrating base helps maintain softness and shine
• Designed for color-treated and natural blonde/gray hair
• Recommended to follow with So Silver Conditioner for extra moisture

How should I use it for best toning results?

Work the shampoo into wet hair, lather, rinse, and repeat if needed; for a stronger toning effect, leave the product on for up to five minutes before rinsing. Wearing gloves is advised to avoid staining hands, and frequency depends on hair porosity and desired coolness.

• Apply to wet hair and lather thoroughly
• Leave on up to five minutes for deeper toning
• Rinse and follow with a moisturizing conditioner or So Silver Conditioner

Can I combine this with other So Silver products?

Yes — pairing the purple shampoo with the So Silver Conditioner and So Silver Toning Spray boosts neutralization and hydration. The conditioner adds restorative moisture while the spray refreshes tone between washes for consistent cool results.

• Use So Silver Conditioner post-shampoo for added moisture
• So Silver Toning Spray refreshes tone between washes
• Ideal for at-home maintenance after professional toning services

Who is this for: Matrix So Silver Purple Shampoo is intended for people with lightened, platinum, white, silver or naturally gray hair who want to reduce brassiness and enhance cool tones without harsh stripping. It suits salon professionals and home users who need a larger-sized, professional-strength toning shampoo that also adds moisture and shine to color-treated hair.