MATRIX Hydrating Shampoo for Dry, Brittle Hair — 10.1 fl oz with Avocado Oil & Hyaluronic Acid, Lightweight Moisture

MATRIX Food For Soft Hydrating Shampoo is a professional-grade cleanser formulated with avocado oil and hyaluronic acid to deeply hydrate, soften, and smooth dry, brittle hair without stripping natural moisture.

This hydrating shampoo targets hair that feels parched, rough, or difficult to manage. Its lightweight lather removes dirt, excess oil, and buildup while delivering replenishing ingredients that attract and lock in water to hair fibers. When paired with the rest of the Food For Soft system (conditioner or mask and oil), it amplifies moisture and helps maintain softness for days.

How does this shampoo hydrate dry hair?

The formula combines avocado oil and hyaluronic acid to both nourish and retain moisture. Avocado oil provides emollient lipids that soften and smooth the hair surface, while hyaluronic acid acts like a moisture magnet, holding water in the hair shaft. Together they reduce roughness and improve manageability right after rinsing.

• Avocado oil: replenishes lipids and adds shine
• Hyaluronic acid: attracts and retains moisture within hair fibers
• Gentle surfactants: cleanse without stripping natural oils
• Lightweight formula: rinses clean, avoids weighing hair down

Will it work on color-treated or fine hair?

Yes — the shampoo is safe for color-treated hair and formulated to be lightweight enough for finer textures. It delivers hydration without depositing heavy residue, helping preserve color vibrancy and natural movement. For very fine hair, use a smaller amount and focus on scalp and roots, then rinse thoroughly.

• Color-safe formulation protects treated hair
• Suitable for all hair types, including fine hair
• Adjust amount for texture and length to avoid buildup
• Follow with matching conditioner or mask for best results

How much softness and how long does the effect last?

Used as part of the complete Food For Soft system, clinical-style testing shows up to 7x more moisture and softer hair for up to 72 hours. Individual results vary by hair condition and styling routine, but most users notice immediate smoothing and improved tactile softness after the first wash. Regular use maintains softness and helps reduce future dryness.

• Immediate softening after first use
• System use provides up to 72 hours of softer hair
• Consistent application helps prevent recurring dryness
• Combines with conditioner, mask, and oil for best longevity

How should I use it for best results?

Start with wet hair, then apply a quarter-sized amount directly to the scalp and work into a gentle lather through lengths. Rinse thoroughly and repeat if desired. For optimal hydration, follow with Food For Soft Detangling Hydrating Conditioner or the Rich Hydrating Treatment Mask and finish with the Multi-Use Hair Oil Serum on damp or dry hair.

• Apply to wet hair; focus on scalp and roots
• Lather, rinse, repeat if needed for heavy buildup
• Use conditioner or mask plus oil for the full system benefit
• Safe for daily or regular use depending on personal needs

Who is this for? MATRIX Food For Soft Hydrating Shampoo is designed for anyone with dry, brittle, or rough-feeling hair who wants salon-level moisture and improved softness without heaviness. It suits color-treated and chemically processed hair as well as natural textures that struggle with dehydration. If you want a hydrating cleanser that pairs with targeted treatments to restore manageability, shine, and long-lasting softness, this shampoo fits into a routine for both at-home care and professional maintenance.

Ingredients

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​