MATRIX Food For Soft Hydrating Shampoo 32 fl oz — Avocado Oil & Hyaluronic Acid for Dry, Brittle Hair

MATRIX Food For Soft Hydrating Shampoo is a salon-grade, moisturizing cleanser formulated with avocado oil and hyaluronic acid to hydrate, soften, and smooth dry, brittle hair.

If your hair feels rough, dehydrated, or prone to breakage, this large 32 fl oz shampoo delivers daily moisture while gently removing excess oil and buildup. Blending emollient avocado oil with humectant hyaluronic acid, it targets parched strands without stripping natural lipids, making it suitable for all hair types — including color-treated hair. The scent layers warm toffee with floral freesia and bright hawthorn notes for a subtle, lasting fragrance.

How does this shampoo moisturize without weighing hair down?

The formula pairs lightweight oils and moisture-binding hyaluronic acid to hydrate internal fiber and smooth the cuticle surface. It cleanses away surface oil and grime but maintains essential hydration so hair keeps softness and bounce.

• Avocado oil penetrates and conditions without heavy residue.
• Hyaluronic acid attracts and retains moisture inside the hair shaft.
• Balanced surfactants remove excess oil while preserving natural oils.

What results can I expect and how quickly?

Used as part of the Food For Soft system (shampoo, conditioner or mask, and oil), the line is designed to boost moisture and manageability. Independent use provides immediate smoother-feeling hair and a soft finish after one wash.

• Up to 7x more moisture when paired with the system versus a non-conditioning shampoo.
• Noticeably softer strands, with system use delivering up to 72 hours of softness.
• Reduced frizz and improved shine from cuticle smoothing ingredients.

Is this safe for colored or chemically treated hair?

Yes — the gentle hydrating formula is formulated to be color-safe and helps maintain moisture balance in treated hair. It cleanses without stripping color, helping preserve vibrancy and reducing porosity that can make color fade faster.

• Formulated for color-treated hair compatibility.
• Helps reduce porosity, which can protect color longevity.
• Use with the full Food For Soft regimen for best protective benefits.

How should I use it for best results?

Use a quarter-sized amount, lather, and rinse; repeat if needed. For maximum hydration and softness, follow with the Food For Soft Conditioner, Mask, and finishing Oil to create a complete care routine.

• Apply to wet hair, massage into scalp to cleanse, then rinse thoroughly.
• Pair with conditioner or mask and a lightweight oil for extended softness.
• Suitable for daily use or as needed depending on hair dryness.

Who this product is for: MATRIX Food For Soft Hydrating Shampoo is ideal for anyone with dry, brittle, frizzy, or porous hair who wants to restore soft, hydrated texture without heavy buildup. It works well for color-treated and chemically processed hair and is a convenient salon-quality option in a 32 fl oz size for long-term home use or professional settings.

Ingredients

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t