L'Oréal Professionnel Paris Purple Shampoo for Blonde & Silver Hair — Neutralizes Yellow Tones, Gloss Protect

L'Oréal Professionnel Color Depositing Purple Shampoo neutralizes unwanted yellow and brassy tones while replenishing shine and softness in natural, color-treated, or bleached blonde, white, and silver hair.

This salon-grade purple shampoo uses violet micro-pigments and a Gloss Protect System to maintain cool tonal balance between color appointments. Designed for everyday or weekly use depending on need, the formula gently deposits pigment to counteract warm undertones, while conditioning agents preserve hair suppleness and luminous gloss. It’s suitable for a wide range of lightened hair types, including natural blondes, highlights, bleached lengths, and silver tones.

How does this purple shampoo remove brass and yellow tones?

The violet micro-pigments in the shampoo deposit minute amounts of cool-toned color that visually cancel warm yellow and orange hues on the hair shaft. Regular use gradually restores a more neutral or ashy appearance without stripping hair color.

• Violet pigments neutralize warm undertones by color theory.
• Gloss Protect System helps keep pigment evenly distributed.
• Can be used as a direct swap for your regular shampoo 1–2 times weekly or more often for stronger toning.

Will it damage or dry out my bleached or color-treated hair?

This formula balances toning with conditioning elements to reduce the drying effect common in harsh clarifying products. It is created to maintain softness and shine while delivering pigment, so hair feels manageable after rinsing.

• Enriched with Gloss Protect ingredients to support smoothness and gloss.
• Leaves hair supple rather than straw-like when used as directed.
• Follow with a conditioner—L'Oréal Professionnel recommends pairing with the Silver Conditioner for best results.

How often should I use the purple shampoo for best results?

Frequency depends on how quickly your hair develops warm tones and how strong you want the toning effect. For maintenance, use once or twice a week; for more immediate correction, it can be used every day until the desired coolness is achieved.

• Daily use is acceptable if stronger toning is needed temporarily.
• 1–2 times weekly is usually enough to preserve salon-cool tones.
• Adjust frequency based on hair porosity, color level, and personal preference.

How do I apply it to get even, predictable results?

Work the shampoo into wet hair to create a rich lather and distribute pigment evenly from roots to ends. Rinse thoroughly and repeat if a deeper toning is desired; always follow with a moisturizing conditioner to seal the hair cuticle.

• Apply to wet hair, massage until lather forms, then rinse completely.
• Repeat for extra toning; leave-on time will increase intensity slightly.
• Finish with a conditioner—use the Silver Conditioner for enhanced color protection.

Who this product is for: L'Oréal Professionnel Color Depositing Purple Shampoo is aimed at people with blonde, lightened, silver, or white hair who want to neutralize brassiness and prolong salon color between appointments. It suits natural blondes, clients with highlights, those with full-head bleach, and anyone seeking a brighter, cooler finish without frequent salon toning. If your hair is extremely dry or compromised, use sparingly and combine with a restorative conditioner or treatment for best hair health.

Ingredients

AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • MAGNESIUM ACETATE • HEXYL CINNAMAL • ASPARTIC ACID • GLYCINE • ARGININE • GLUTAMIC ACID • PHENOXYETHANOL • FUMARIC ACID • SODIUM HYDROXIDE • DISTEARATE • COCAMIDE MIPA • DIMETHICONE • SODIUM BENZOATE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 CITRIC ACID • PARFUM / FRAGRANCE.