L'Oreal Paris

L'Oreal Paris Infallible Pro-Matte Foundation — Golden Beige 104, 24H demi-matte, medium buildable coverage (1 oz)

Check the exact product, pack and directions before ordering

£21.76

Available to order with free standard UK delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 30-day returns: check eligibility
Choose your quantity Order 2 units

Choose the quantity you need; pack contents are described in the product details.

Choose your quantity Order 3 units

Free standard UK delivery with no minimum order.

Free shipping

i

Free standard UK delivery. See shipping estimates and tracking details in our shipping policy.

Easy returns

i

Contact us for a free return label for eligible items within 30 days.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Email customer support

Email us about products, delivery or returns. We aim to reply within one business day.

Share

Product details

L'Oreal Paris Infallible Pro-Matte Foundation in Golden Beige [104] is a lightweight, longwearing liquid foundation that delivers a demi-matte, natural-looking finish for up to 24 hours.

This foundation is formulated to give medium coverage with a soft matte look that doesn’t appear flat or cakey. The air-light texture blends easily and helps blur small imperfections while maintaining natural skin movement. It’s offered in a 1 oz bottle and works with fingers, brushes, or sponges for quick daily application.

How long will the demi-matte finish last during a busy day?

The Pro-Matte formula is designed to remain visibly matte for up to 24 hours, resisting shine while preserving a skin-like texture. Longevity depends on skin type and environmental factors, but pairing with a mattifying primer can extend wear and reduce midday touch-ups.

  • Claims up to 24-hour demi-matte wear
  • Works best over a mattifying or hydrating primer depending on your skin
  • Lightweight formula minimizes cakey buildup with layered application

What coverage can I expect and how should I apply it?

This foundation provides medium, buildable coverage that evens tone and softens the appearance of minor imperfections. Start with a small amount in the center of the face, then blend outward with fingers, a brush, or a damp sponge until you reach your desired coverage.

  • Medium, buildable coverage from natural to fuller looks
  • Apply center-out for seamless edge blending
  • Layer sparingly for higher coverage without heaviness

Will this suit my skin type—oily, combination, or normal?

The demi-matte finish is especially flattering on combination and oily skin because it reduces shine while keeping a natural appearance. Normal skin types will also benefit from the lightweight feel; dry skin may want to prep with a hydrating primer or moisturizer to avoid accentuating dry patches.

  • Oily/combination: helps control shine and extend wear
  • Normal: delivers a natural matte look without tightness
  • Dry: recommended to pair with hydrating primer or moisturizer first

How does Golden Beige [104] translate on different skin tones?

Shade 104 Golden Beige is a warm-toned medium option with subtle yellow-golden undertones. It’s intended for medium complexions that benefit from a warm neutral match; always patch-test along the jawline or inner wrist to ensure the best color match before full-face application.

  • Warm golden undertones suit medium skin tones
  • Test on jawline to verify blend with neck and forehead
  • Use concealer or highlighter for customized contouring or brightening

Who is this for: L'Oreal Paris Infallible Pro-Matte Foundation in Golden Beige [104] is ideal for anyone seeking a lightweight, medium-coverage foundation with a natural demi-matte finish that lasts through long days. It’s particularly suited to combination and oily skin types, and to users who prefer a buildable formula that layers smoothly under powder, concealer, or finishing spray. Pair it with a Pro Matte-Lock primer for best results if you want extra grip and shine control.

Ingredients

INGREDIENTS: AQUA / WATER / EAU, DIMETHICONE, ISODODECANE, NYLON-12, ACRYLATES/POLYTRIMETHYLSILOXY,METHACRYLATE COPOLYMER, SILICA, BUTYLENE GLYCOL, PEG-10 DIMETHICONE, ISOHEXADECANE, ISONONYL ISONONANOATE, PENTYLENE GLYCOL, SYNTHETIC FLUORPHLOGOPITE, BIS-PEG/PPG-14/14 DIMETHICONE, MAGNESIUM SULFATE, PHENOXYETHANOL CAPRYLYL GLYCOL, ACRYLATES COPOLYMER, DISODIUM STEAROYL GLUTAMATE, DISTEARDIMONIUM HECTORITE, CALCIUM GLUCONATE PERLITE, MAGNESIUM GLUCONATE, TOCOPHEROL, ALUMINUM HYDROXIDE, [+/- MAY CONTAIN / PEUT CONTENIR, CI 77891 / TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 / IRON OXIDES]

FAQ

Q: Can I use this foundation without primer?

A: Yes. It can be applied directly, though a primer improves longevity and texture, especially on oily or textured skin.

Q: Is Golden Beige 104 suitable for olive undertones?

A: Golden Beige 104 suits warm-medium tones; olive undertones may need adjacent shades for the best neutral match.