L'Oreal Paris EverPure Brightening & Nourishing Shampoo for Gray Hair, 8.5 fl oz — Sulfate-Free Vegan with Peptides for Shine

L'Oreal Paris EverPure Brightening and Nourishing Shampoo is a sulfate-free, vegan shampoo formulated with peptides to help brighten and hydrate gray and silver hair while protecting color.

This shampoo is designed for gray, silver and color-treated hair that needs gentle cleansing without stripping natural oils. The peptide-enriched formula lifts dullness and restores a soft, silky feel while supporting volume and manageability. Because it’s free of sulfates, parabens, and animal-derived ingredients, it can be used regularly as part of a color-caring hair routine.

How does this shampoo improve the appearance of gray and silver hair?

The peptides in the formula help enhance hair sheen and improve texture, making grays look brighter and less dull. The gentle, non-stripping surfactants cleanse away impurities while preserving moisture so strands remain soft and pliable.

• Peptides target dry, coarse gray fibers to boost softness and reflective shine.
• Sulfate-free cleansing maintains natural oils and color vibrancy.
• Leaves hair feeling stronger and with more body after regular use.

Can I use this if my gray hair is color-treated or fragile?

Yes—EverPure Brightening and Nourishing Shampoo is formulated to be safe for both natural and color-treated hair. Its mild formula avoids aggressive detergents and common harsh additives, which helps reduce color fade and irritation on fragile strands.

• Suitable for daily or regular washing in a color-care regimen.
• No sulfates, parabens, DMDM hydantoin, added phthalates, or gluten ingredients.
• Pairs with EverPure Silver Care conditioner and occasional purple shampoo for toning.

How should I use this shampoo for best results?

Apply to thoroughly wet hair, work into a lather, and leave on for up to two minutes before rinsing to let the peptides and moisturizing agents act. Follow with the EverPure Silver Care Conditioner to detangle and seal the hair cuticle for added shine.

• Lather into wet hair, leave for up to two minutes, then rinse.
• Use conditioner afterward to lock in moisture and smooth strands.
• For brass control, add EverPure Purple Shampoo and Conditioner 1–3 times weekly.

What makes this product vegan and science-driven?

EverPure formulations contain no animal-derived ingredients or by-products and are produced without animal testing in line with the brand’s specified facility practices. The formula combines modern ingredient science—peptides and mild surfactants—to address the specific needs of gray and silver hair while remaining gentle.

• Vegan formulation with targeted peptides for hair texture improvement.
• Manufactured in a facility that also processes gluten; product itself contains no gluten ingredients.
• Developed by L'Oreal Paris using their hair science and color-care expertise.

Who is this for: This shampoo is intended for people with gray, silver or color-treated hair seeking a gentle daily cleanser that brightens, hydrates and supports manageability. It’s a good choice for those who want a sulfate-free, vegan formula that works in tandem with conditioners and occasional purple toning treatments to reduce brass and maintain luminous, healthy-looking hair.

Ingredients

AQUA / WATER / EAU , SODIUM C14-16 OLEFIN SULFONATE , GLYCERIN , COCAMIDE MEA , COCAMIDOPROPYL BETAINE , GLYCOL DISTEARATE , SODIUM LAUROYL SARCOSINATE , HEXYLENE GLYCOL , PARFUM / FRAGRANCE , CITRIC ACID , SODIUM HYDROXIDE , SODIUM CHLORIDE , SODIUM BENZOATE , PEG-55 PROPYLENE GLYCOL OLEATE , PROPYLENE GLYCOL , COCO-BETAINE , HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE , SALICYLIC ACID , CARBOMER , BENZOIC ACID , ETHYLHEXYL SALICYLATE , POLYQUATERNIUM-7 , MICA , BUTYLENE GLYCOL , CI 77891 / TITANIUM DIOXIDE , CITRONELLOL , SODIUM LACTATE , CI 60730 / EXT. VIOLET 2 , POLYSORBATE 20 , CI 17200 / RED 33 , PALMITOYL TRIPEPTIDE-1 , PALMITOYL TETRAPEPTIDE-7