Loma Violet Shampoo & Conditioner Duo for Blonde and Gray Hair, 2 x 12 fl oz — Sulfate‑Free Toner

Loma Violet Shampoo and Conditioner Duo is a pigmented blue-violet cleansing and conditioning set designed to neutralize yellow and brassy tones in blonde and gray hair.

This 2-count 12 fl oz pack pairs a violet-toning shampoo with a matching violet conditioner that deposit blue-violet pigments while gently cleansing and smoothing. Formulated without sulfates, parabens, gluten, or sodium chloride, the system aims to refresh cool tones and maintain clarity between salon visits. The concentrated pigments help counteract warm undertones that can appear in lightened, naturally blonde, or gray hair.

How does the Loma Violet Duo reduce yellow or brassy tones?

The violet pigments in both the shampoo and the conditioner work by depositing cool tones that visually cancel warm, yellowed tones in the hair. Regular use as directed helps maintain a cooler, more neutral appearance without using harsh stripping agents. Results depend on hair porosity and the degree of brassiness; darker or heavily damaged hair may need longer or more frequent use.

• Blue-violet direct dyes deposit color to offset yellow undertones.
• Shampoo cleans while tinting for quick toning between washes.
• Conditioner smooths cuticles and extends toning effects.
• Sulfate- and paraben-free base minimizes additional color stripping.

How should I use the duo for best results?

Apply the violet shampoo to wet hair, lather, and leave for a short rinse-contact time if you want a subtle tone, or slightly longer for stronger toning. Follow with the violet conditioner, distribute through mid-lengths to ends, leave 1–5 minutes depending on desired coolness, then rinse. Adjust frequency to avoid buildup—most users alternate with a regular moisturizing shampoo.

• Use on wet hair; leave shampoo briefly for light toning.
• Conditioner recommended 1–5 minutes for controlled pigment deposit.
• Alternate with non-toning products to prevent over-depositing.
• Patch-test if you’ve used other direct dyes recently.

Will this duo work for all blondes and grays?

The Loma Violet Duo is formulated for a wide range of light hair—natural blonde, highlighted, bleached, or gray—where yellowing or brassy warmth is present. It performs best on porous, light-reflective hair that accepts direct pigments; very dark, heavily pigmented, or chemically altered hair may see less pronounced toning. Always evaluate color progression and adjust contact time.

• Ideal for natural blondes, highlighted, bleached, and gray hair.
• Less effective on darker brown or black hair without pre-lightening.
• Porosity affects pigment uptake—damaged hair may tone more quickly.
• Safe to combine with regular color-maintenance routines.

What are the key formulation benefits and safety notes?

Loma emphasizes a gentle formulation free of sulfates, parabens, gluten, and sodium chloride, reducing the risk of unnecessary drying and preserving color. The duo uses direct dye pigments for immediate toning without permanent chemical alteration. Avoid contact with eyes, and follow labeled directions; if scalp irritation occurs, discontinue use.

• Sulfate-, paraben-, gluten-, and sodium-chloride-free base.
• Direct pigment system for temporary toning effects.
• Conditioner provides smoothing to maintain shine and manageability.
• Follow rinse times to control intensity and prevent buildup.

Who is this for: The Loma Violet Shampoo and Conditioner Duo is intended for people with blonde, highlighted, bleached, or gray hair looking to neutralize yellow or brassy tones without a heavy-duty salon toner. It suits users who prefer sulfate-free, gentler formulations and want an at-home maintenance option to refresh cool tones between professional color appointments.

Ingredients

Violet Shampoo: aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99. Violet Conditioner: Ingredients: aloe barbadensis leaf juice*, cetearyl alcohol, diheptyl succinate, behentrimonium methosulfate, cyclohexasiloxane, propanediol, persea gratissima (avocado) oil, creatine, panthenol, tocopherol*, hydrolyzed adansonia digitata (baobab) seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, thuja occidentalis (cedar) leaf oil, rosmarinus officinalis (rosemary) leaf oil, litsea cubeba (may chang) fruit oil, eucalyptus globulus leaf oil, lavandula (lavender) hybrida oil, citrus limon (lemon) peel oil, juniperus communis (juniper) fruit oil, cymbopogon nardus (citronella) oil, dimethiconol, quaternium-87, cetrimonium chloride, capryloyl glycerin/sebacic acid copolymer, glycerin*, cyclopentasiloxane, benzyl alcohol, triethoxycaprylylsilane, chlorphenesin, sodium benzoate, potassium sorbate, limonene, citral, linalool, mica, titanium dioxide (ci 77891), ext. violet 2 (ci 60730), basic blue 99, basic red 76.