Loma Moisturizing Shampoo 33.8 oz (1 L) — Sulfate-Free, Color-Safe Hydrating Cleanser

Loma Moisturizing Shampoo 33.8 oz is a sulfate-, paraben- and gluten-free moisturizing cleanser designed to hydrate normal to dry hair while remaining color safe.

Loma Moisturizing Shampoo is a professional-grade liter bottle formulated to replenish moisture and gently cleanse all hair types, with particular benefits for normal to dry hair. Made in the USA and labeled with an e-commerce authenticity code, this large-format shampoo supports regular use at home or in busy salons. Its gentle surfactants remove dirt and light buildup without stripping natural oils, and its free-from list (no sulfates, no parabens, no gluten, no sodium chloride) makes it a dependable option when you want a milder wash than conventional shampoos.

How will this shampoo affect dry or dehydrated hair?

It works to replenish surface moisture while cleaning, helping hair feel softer and look smoother after rinsing. The formula focuses on moisture restoration rather than heavy silicones or oils, making it suitable for ongoing use without weighing hair down.

• Restores moisture to the hair shaft for improved manageability
• Light, non-greasy finish that reduces static and frizz
• Suitable for daily or frequent washes for dry-prone hair

Is Loma Moisturizing Shampoo safe for color-treated hair?

Yes—this shampoo is color safe and formulated to preserve salon color between appointments. Because it avoids harsh sulfates and sodium chloride, it helps reduce premature fading and keeps color looking fresher for longer compared with harsher cleansers.

• Sulfate-free surfactants that are gentler on color pigments
• No sodium chloride to prevent accelerated color leaching
• Maintains shine and tone when used as part of a color-care routine

What ingredients and safety features should I know about?

The Loma Moisturizing Shampoo emphasizes a clean-ingredient profile: free from sulfates, parabens, and gluten, and formulated without sodium chloride. This makes it a sensible pick for those avoiding those specific additives, and the product carries an e-commerce authenticity code to confirm it’s genuine.

• Paraben-free and gluten-free for sensitive scalps or ingredient-conscious shoppers
• No sulfates and no sodium chloride to reduce stripping and dryness
• Manufactured in the USA with an authenticity code for online purchases

How can I use the liter-sized bottle effectively?

The 33.8 oz (liter) format is designed for long-term home use or salon settings. A little goes a long way: work into a lather, focus on the scalp, and rinse thoroughly; follow with your preferred conditioner for best results.

• Dispense a small amount; emulsify with water to create lather
• Massage into scalp to cleanse, then let suds rinse through lengths
• Pair with a hydrating conditioner from Loma for balanced moisture

Who is this for? Loma Moisturizing Shampoo 33.8 oz is ideal for people seeking a gentler, moisture-focused cleanser—especially those with normal to dry hair, color-treated locks, or anyone avoiding sulfates, parabens, gluten, and sodium chloride. The large liter size suits households, professionals, and shoppers who prefer to buy in bulk for value and consistency. If you want a proven, salon-quality moisturizing shampoo without harsh additives, this Loma formula offers a dependable, daily-friendly option.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic