Loma Daily Shampoo 33 oz (Liter) — Sulfate-Free Clarifying, Color-Safe Lightweight Shine for Fine/Normal Hair

Loma Daily Shampoo 33 Ounce is a gentle, clarifying, color-safe shampoo formulated to cleanse, restore moisture balance, and add vibrant shine to fine to normal hair.

Designed for everyday use, this liter-size shampoo blends certified organic extracts with a citrus aromatherapy of tangerine, orange, and grapefruit to leave hair feeling clean without stripping natural oils. Free from sulfates, parabens, gluten, and sodium chloride, it’s Loma’s most clarifying formula while remaining safe for color-treated strands. The lightweight formula targets buildup and dullness, restoring manageability and a refreshed scalp.

How does Loma Daily Shampoo clean hair without overdrying?

The formula uses mild, sulfate-free surfactants and organic botanicals that lift dirt, oil, and product residue without harsh stripping. That balance preserves the hair’s moisture envelope so strands stay soft after rinsing.

• Mild, sulfate-free cleansing agents remove buildup gently.
• Certified organic ingredients help retain natural moisture.
• Lightweight clarifying action suitable for frequent washing.

Will this shampoo preserve my hair color?

Yes—Loma Daily Shampoo is free of sulfates and sodium chloride, ingredients that can accelerate color fade. It rinses clean while being formulated to protect color-treated hair from unnecessary dulling.

• Sulfate- and sodium chloride-free to reduce color stripping.
• Safe for regular use on color-treated hair.
• Helps maintain vibrancy with gentle cleansing.

Is this right for my hair type and concerns?

This shampoo is formulated for all hair types but is especially suited to fine to normal hair that needs clarifying without weight. It helps remove excess oil and styling residue while adding shine and manageability.

• Ideal for fine to normal hair needing lightweight cleansing.
• Also suitable for oily scalps or frequent washers.
• Works on color-treated and chemically styled hair.

What sensory and safety features should I expect?

Loma Daily Shampoo delivers a fresh citrus aromatherapy blend—tangerine, orange, and grapefruit—for an uplifting shower experience. The product is made in the USA and formulated without parabens, gluten, or harsh sulfates for gentle daily use.

• Citrus scent profile for refreshing aromatherapy benefits.
• Free from parabens, gluten, and sulfates for sensitive scalps.
• Produced in the USA with certified organic components.

Who is this for: Loma Daily Shampoo 33 Ounce is best for people who wash hair frequently, those with fine to normal hair seeking a lightweight clarifying wash, and anyone with color-treated hair who wants a sulfate-free routine. If you want a large, salon-grade bottle that removes buildup while supporting natural moisture and shine, this liter shampoo is a practical daily choice.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic