Layrite Cement Clay water-based styling clay — 1 count, extreme high hold & matte finish

Layrite Cement Clay was formulated to help shape, thicken, and define hair without stiffness or visible flakes. Its clay-like texture binds individual strands for long-lasting control and texture, yet the water-based formula rinses clean. Use it warm between your palms to tame frizz, create separation, or lock styles in place whether you prefer a natural, brushed look or a stronger, structured finish.

How will this product hold my hairstyle through a full day?

Cement Clay delivers an extremely high hold that keeps hair in place from morning until night. The formula creates internal grip between strands, so styles resist movement from wind or activity while still allowing brief restyling by reworking with your fingers.

• High-hold clay texture that increases strand cohesion
• Matte finish avoids shine yet preserves shape
• Reworkable—no water needed to reshape throughout the day
• Strong hold suitable for textured, pompadour, or cropped looks

Will it make my hair look greasy or flaky?

No—this is a clean matte formula designed to avoid shine and flaking. It sets without leaving visible residue or a greasy surface, giving hair a natural, textured appearance rather than a wet or crunchy look.

• Matte finish for natural appearance
• Doesn't dry into flakes or powdery residue
• Maintains texture without adding oiliness
• Suitable for short to medium hair for defined separation

How do I apply Layrite Cement Clay for best results?

Warm a small amount between your palms, then work it through hair from roots to ends. For a softer, natural hold apply to damp hair; for maximum strength apply on dry hair and shape with fingers or a comb. Start light and add more product only where needed to avoid overloading the style.

• Warm in palms to loosen texture before applying
• Use on damp hair for natural movement, on dry hair for stronger structure
• Layer progressively to control hold without weighing hair down
• Rework by rubbing between fingers and restyling as desired

How easy is it to wash out and will it weigh hair down?

The water-based composition rinses out easily with water and shampoo, leaving minimal buildup. It provides all-day control without heaviness, so hair keeps volume and mobility even after repeated uses.

• Water-based—cleans out with water or standard shampoo
• Doesn't accumulate tacky residue over time
• Maintains hair volume rather than flattening
• Good option for daily styling routines and frequent washes

Who is this for? Layrite Cement Clay is aimed at people who like textured, controlled hairstyles—men and anyone with short to medium hair who wants strong hold, matte texture, and easy wash-out. It suits barbershop-style cuts, modern crops, pompadours, and textured looks where separation and thickness matter. Ideal for users who run their hands through their hair and need a product that holds shape without flaking or heavy buildup.

Ingredients

Water/Aqua/Eau, Lanolin Wax, Petrolatum, VP/VA Copolymer, Beeswax/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2 , Cetearyl Alcohol, Ozokerite/Microcrystalline Wax/Cera, Alcohol Denat., Ceteareth-20, Vinyl Caprolactam/VP/Dimethylaminoethyl, Methyl Gluceth-20, Propylene Glycol, Fragrance/Parfum, PEG-40 Hydrogenated Castor Oil, PPG-3 Benzyl Ether Myristate, Tridecyl Stearate, Neopentyl Glycol Dicaprylate/Dicaprate, Tridecyl Trimellitate, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Hydroxyacetophenone, Red 40/CI 16035, Blue 1/CI 42090, Coumarin