LAURA GELLER NEW YORK Modern Classic Lip Liner — Purely Pink, Creamy Waterproof Long-Wear

This waterproof lip liner combines a smooth, silky-matte texture with conditioning ingredients to deliver precise definition and lasting color. Infused with shea butter and candelilla wax, the formula glides on without tugging, seals pigment to resist smudging, and is shaped with a slanted tip to follow your natural lip contours. Purely Pink offers a dusty-pink shade that pairs well with nude and rosy lipsticks or can be worn alone for subtle, polished color.

How does this liner keep color from feathering and fading?

The formula uses a blend of waxes and emollients that create a barrier along the lip edge to lock pigment in place. It dries to a smooth matte finish that resists migration while retaining a comfortable feel.

• Waterproof formulation reduces color bleed into lip lines
• Candelilla wax helps form a durable, flexible film
• Silky-matte finish minimizes shine while preserving comfort

How should I apply it for the best, most natural-looking result?

Start by tracing the natural outline of your lips with the slanted tip, then lightly fill toward the center for even coverage. Use short, feathered strokes at the corners and a little pressure for fuller intensity—apply over or under lipstick depending on the look you want.

• Outline first for clean definition, then gently fill in for longevity
• Pair with a matching LAURA GELLER lipstick or wear alone for a matte wash
• Blend edges with a fingertip or small brush for a softer finish

Will this liner feel drying on the lips?

Though it sets to a matte look, the liner includes shea butter and emollient waxes to condition and reduce dryness. The result is a balanced texture: enough grip for long wear without an overly tacky or dehydrating sensation.

• Shea butter provides lightweight hydration
• Emollients keep application smooth and non-cracking
• Matte finish keeps lips looking polished, not flaky

Can I use Purely Pink for everyday and special occasions?

Yes—its understated dusty-pink tone is versatile for daily wear, while the long-lasting, smudge-resistant formula holds up for evening events. Layer it with other LAURA GELLER lip products to intensify or soften the effect to suit your plans.

• Wear alone for natural, office-friendly color
• Layer under lipstick to prolong wear and prevent feathering
• Perfect for touch-up-free looks during busy days or nights out

Who is this for: Ideal for anyone who wants crisp lip definition and longer-lasting color without sacrificing comfort—makeup beginners who need an easy-to-control tip, daily commuters who want smudge-resistant wear, and beauty lovers who pair liners with lipsticks for salon-finished results.