LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara — Black, 100% Waterproof, Buildable Volume & Length

LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara in Black is a long-lasting, 100% waterproof mascara designed to add visible length and buildable volume without clumping.

This waterproof mascara combines a rich, creamy black formula with a specially designed brush and a blend of soft and hard waxes to lift, separate, and extend lashes. It’s formulated to resist smudging and flaking through humid days, rainy weather, or long wear, offering a dependable finish that keeps lashes looking defined from morning to night. The texture balances flexibility and hold so lashes appear fuller and longer while remaining natural-looking and touch-up free.

How does this mascara create length and volume without clumps?

The formula pairs firm waxes for structure with softer waxes for flexibility so lashes are coated evenly and don’t stick together. A wavy, soft-fiber brush deposits product at the base and combs through to the tips for uniform coverage. That combination builds length and volume in layers while preventing the heavy, spidery look clumpy mascaras often produce.

• Unique mix of hard and soft waxes for balanced texture
• Soft, wavy-fiber brush separates and coats each lash
• Buildable formula allows multiple coats without flaking

Will it hold up in water, humidity, or all-day wear?

This product is labeled 100% waterproof and is formulated for long wear; it resists running, smudging, and flaking during water exposure or high humidity. While it’s made to endure everyday elements and extended wear, removal requires an oil-based or waterproof makeup remover for best results. The long-wearing profile is ideal for active days and special events when you want lashes that stay put.

• Waterproof formulation for reliable resistance to moisture
• Smudge-proof and flake-resistant finish through the day
• Best removed with oil-based or waterproof removers

How should I apply it to get the most dramatic but natural-looking lashes?

Start at the lash base and sweep upward to the tips in a single motion to lengthen, then wiggle the wand side-to-side at the base to add lift and volume. Apply thin, even layers and allow each coat to set briefly before adding more to avoid clumping. Focus on lashes’ roots for lift, then layer toward the tips for extended length and definition.

• One smooth stroke from base to tip for length
• Wiggle the wand at the base for added lift and volume
• Layer thin coats and let them set to prevent clumps

What makes the brush and formula different from other mascaras?

The brush features soft, wavy fibers designed to reach and coat individual lashes, while the formula’s balanced wax blend builds structure without becoming stiff. This synergy delivers a lifted, separated look with natural movement, not rigid or brittle lashes. It’s engineered to combine dramatic look with comfortable wear and easy layering.

• Soft, wavy-bristle brush maximizes lash contact and separation
• Hard waxes provide hold; soft waxes prevent stiffness
• Rich black pigment for intense color and definition

Who is this for? This waterproof lengthening mascara suits anyone seeking dependable, all-day lashes that appear longer and fuller without looking clumpy or feeling heavy. It’s a solid choice for people with an active lifestyle, those attending long events, or anyone wanting a smudge-resistant formula for humid climates. If you prefer buildable drama with a natural finish and need a reliable product for wet conditions or long hours, this mascara is designed to meet those needs.

Ingredients

INGREDIENTS: ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.