LAURA GELLER NEW YORK Baked Balance-n-Brighten Powder Foundation — 04 Medium, Buildable Coverage & Matte Finish

This artisan-made powder foundation blends multi-toned pigments that adapt to your skin as you buff them in, evening out redness, dark spots and uneven tone while feeling lightweight. Handmade in Italy on terracotta tiles, the baked formula yields a silky texture that presses into skin rather than sitting on top, so your complexion looks like skin—not makeup. Shade 04 Medium offers a balanced warmth suited for medium skin tones seeking a refined, long-lasting finish.

How does the baked, marbleized formula improve coverage without looking heavy?

The product begins as a cream that is slowly baked to transform pigment and binders into a velvet powder. The marbleized pigments include corrective tones that neutralize discoloration as you blend, creating the appearance of even skin in fewer strokes.

• Hand-baked on terracotta tiles in Italy for a smooth, cream-like feel
• Multi-toned marbling provides instant color correction
• Buildable payoff lets you go from light to fuller coverage without cakiness

Is this safe for mature, rosacea-prone or sensitive skin?

Formulated to be gentle while offering hydration and antioxidant support, this foundation is routinely chosen by people with aging or reactive skin because it minimizes emphasis on fine lines and irritation. Botanical and vitamin ingredients work alongside the powder base to help skin feel comfortable all day.

• Includes Centella asiatica to support skin resilience and comfort
• Vitamin E and green tea extract provide antioxidant protection
• Jojoba oil helps maintain moisture without a greasy finish

How long will the wear last and how does it perform in different climates?

The baked powder is designed for resilient, crease-resistant wear that endures heat and humidity while maintaining an even appearance. It resists fading and settling, so you can expect consistent coverage from morning through evening with minimal touch-ups.

• Silky powder finish reduces transfer and shine
• Formulation resists creasing and fading in varied conditions
• Works well layered for longer days or fuller-coverage looks

What application tips help achieve the best, most natural look?

Use a dense buffing brush or a soft kabuki to swirl the pan and then apply in circular motions—this melts the powders into skin for a skin-like finish. For extra coverage where needed, press product into trouble spots and blend edges to avoid visible boundaries.

• Buff gently in circular motions for an airbrushed effect
• Layer in light passes to build coverage without heaviness
• Finish with a light dusting or setting spray for longevity

Who is this for: This foundation is aimed at anyone over 40 or those with mature, sensitive, or reactive skin who want natural-looking, buildable coverage without a cakey or dry appearance. It also suits people who prefer artisanal, hand-finished cosmetics and need a product that balances corrective color, hydration, and all-day wear. Shade 04 Medium is specifically formulated for medium complexions seeking neutral warmth and even correction.

Ingredients

TALC, MICA, DIMETHICONE, ISOPROPYL PALMITATE, POLYSORBATE 20, MAGNESIUM ALUMINUM SILICATE, TOCOPHEROL, CENTELLA ASIATICA EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ETHYLHEXYL METHOXYCINNAMATE, TOCOPHERYL ACETATE, RETINYL PALMITATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, LAUROYL LYSINE, SODIUM DEHYDROACETATE, PHENOXYETHANOL, BHT, NYLON-12, TIN OXIDE, MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (77491/77492/77499), CHROMIUM OXIDE GREEN (CI 77288), MANGANESE VIOLET (CI 77742).