LAURA GELLER NEW YORK Always There Lengthening Mascara — Black, Buildable Long-Wear Formula with Lengthening Brush

LAURA GELLER NEW YORK Always There Lengthening Mascara in Black is a long-wearing, ultra-creamy mascara designed to lengthen, define and curl lashes with a buildable, clump-resistant finish.

Designed for everyday wear and layered looks, this mascara combines a silky, long-lasting formula with an innovative lengthening brush so each stroke adds measurable length and definition. The texture is formulated to cling to lashes without flaking or smudging, while the brush fibers separate and coat even short or straight lashes. Whether you want a subtle daytime enhancement or a more dramatic, multi-layered effect, this mascara works as a reliable finishing step in any eye routine.

How does this mascara lengthen and define lashes?

The formula is ultra-creamy and deposits pigment evenly from base to tip, creating the illusion of longer lashes with each pass of the wand. The brush’s soft, wavy fibers are designed to grab and stretch lashes while minimizing clumps. Layering builds additional length and definition without weighing lashes down.

• Ultra-creamy formula that adheres to lashes for visible length
• Soft, wavy-bristle brush separates and stretches lashes
• Buildable coverage for subtle to dramatic looks

Will this mascara stay put through a long day?

The Always There formula is built for longevity, resisting smudging and flaking during daily activities. It’s formulated to hold a curled lash shape and maintain pigment without transferring or settling under the eye. Proper application and allowing brief drying time after each layer helps maximize staying power.

• Long-wearing build that resists flakes and smudges
• Maintains curl and pigment intensity over hours
• Works well layered for extended wear without clumping

How should I apply it to get the best results?

Start with clean, dry lashes and place the brush at the base, sweeping upward to the tips in a steady motion. For more volume, wiggle the wand side-to-side while moving from base to tip, and add thin additional layers until you reach the desired drama. Use the brush’s shape to comb through lashes to separate and remove excess product for a clump-free finish.

• Begin at the lash base and sweep upward to tips
• Wiggle the wand for fuller coverage and separation
• Layer lightly, allowing brief drying between coats

Is this mascara suitable for my lash type?

This formula is particularly effective on straight, short, and thin lashes where extra length and separation are needed. Its buildable nature also makes it versatile for medium and fuller lashes that benefit from added definition without heaviness. Because it’s designed to reduce clumping and flaking, it’s a solid choice for those who want a reliable everyday mascara with the option to intensify for evening looks.

• Ideal for straight, short, and thin lash types
• Buildable for medium and fuller lashes seeking definition
• Clump-resistant for clean, separated lash effects

Who is this for: LAURA GELLER NEW YORK Always There Lengthening Mascara is for anyone seeking a dependable, length-focused mascara that performs from morning through evening. It suits people who want a creamy, buildable formula that defines and stretches lashes—especially those with short, straight, or sparse lashes looking to add visible length without flaking or heavy clumps. If you prefer a mascara that layers easily and keeps lashes separated and defined, this product is tailored for your routine.

Ingredients

Aqua / Water / Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.