L'ANGE HAIR Violet Purple Toning Shampoo — Purple Neutralizing Shampoo for Blonde, Silver & Gray | Weekly Use, UV Protection

L'ANGE HAIR Violet Purple Toning Shampoo is an intensely pigmented weekly shampoo that neutralizes yellow, orange and brassy tones to restore cool, vibrant blonde, platinum and gray shades.

Whether you color at the salon or maintain natural silver tones, unwanted warmth can develop between touch-ups. This purple-toning shampoo deposits violet pigments to counteract brassiness while a blend of antioxidants and botanical oils helps hydrate and protect strands. The formula is paraben- and alcohol-free, intended as a professional-strength at-home step to keep color looking fresher, shinier, and more controlled.

How does this shampoo neutralize brassiness?

The violet pigments in the formula work by canceling out yellow and orange wavelengths in the hair shaft, visibly cooling warm tones. Regular weekly use gradually restores a more neutral or ashy finish without overwashing or stripping color.

• Intensely pigmented violet color deposit targets brassy undertones.
• Use 1–2 times weekly to maintain cooler tones between salon services.
• Leaves a visibly cooler, more uniform color with continued use.

Will this shampoo dry out or damage my hair?

Unlike some toning products that can be drying, this shampoo includes antioxidants and botanical oils to support moisture and softness. It’s formulated without alcohol and parabens to minimize harsh drying effects while still delivering strong toning performance.

• Antioxidants help protect color and hair surface from free-radical stress.
• Botanical oils condition and smooth the hair cuticle for enhanced shine.
• Alcohol- and paraben-free for gentler, color-safe cleansing.

How should I use it for best results?

Apply to wet hair, lather, and leave on for a short processing time—adjusting based on your desired intensity and hair porosity. Start with a brief application the first time and extend time as needed; gloves are recommended to avoid staining hands and nails.

• Use as a weekly treatment; 1–2 times depending on brassiness level.
• Shorter leave-in for subtle toning; longer for stronger neutralization.
• Rinse thoroughly and follow with conditioner to lock in moisture.

Does it protect color and help prevent fading?

The formula helps preserve color vibrancy by neutralizing warm tones and providing UV-protective elements that reduce color-fade drivers. While not a replacement for sunscreen or professional color treatments, it supports longer-lasting salon results between appointments.

• UV protection helps shield color from sun-driven fading.
• Antioxidant blend supports overall color longevity.
• Gentle cleansing prevents over-stripping of color-treated hair.

Who this product is for: Ideal for people with blonde, platinum, highlighted, silver, or gray hair who want to minimize brassy hues and refresh color between salon visits. It suits all hair types—straight, wavy, curly, or coily—and is a good match for those seeking a salon-strength toner at home without alcohol or parabens. If you need precise toning control, prefer plant-derived conditioning agents, and want UV protection included in a weekly maintenance routine, this purple toning shampoo is designed for you.

Ingredients

Water/Aqua/Eau, Sodium Coceth Sulfate, Glycerin, Sodium Chloride, Lauramide DIPA, Borago Officinalis Seed Oil, Panthenol, Tocopheryl Acetate, Linum Usitatissimum Seed Oil, Fragrance/Parfum, Polyquaternium‐7, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Ext. Violet 2.