Kristin Ess Anti-Fade Moisturizing Shampoo for Color-Treated Hair — 10 fl oz, UV Color Shield & Peptides

Kristin Ess+ Anti-Fade Moisturizing Shampoo is a sulfate-free, peptide-enriched cleansing formula that protects and prolongs color vibrancy while hydrating hair.

Designed for color-treated hair, this shampoo combines a UV Color Shield with peptide and hydrolyzed quinoa ingredients to reduce fading from sun and everyday washing. The gentle, moisturizing base cleanses without harsh sulfates or parabens, while conditioning oils and humectants improve softness and manageability. Clinically tested measurements support improvements in color retention, shine, and protection from UV exposure when used as part of the peptide protect regimen.

How does this shampoo help slow color fading?

The formula uses a Color Shield UV Complex to defend hair from light- and environment-driven fading and includes hydrolyzed quinoa to support color vibrancy. Peptides contribute to strand resilience so hair sustains less mechanical and chemical damage between salon visits.

• UV-filtering Color Shield reduces photodegradation of color pigments
• Hydrolyzed quinoa helps maintain visible color intensity
• Peptides strengthen cuticle integrity to limit color loss from friction
• Gentle surfactants avoid stripping dye molecules during routine washes

Will this shampoo work on dry, damaged, or porous color-treated hair?

Yes — the moisturizing base and ingredient mix are formulated to support medium to high porosity and damaged strands. Glycerin and soybean oil add hydration and slip, helping to reduce frizz and make hair easier to detangle after washing.

• Hydrating glycerin attracts and retains moisture for softer texture
• Soybean oil smooths the hair surface and enhances shine
• Peptide technology supports rebuilding from repeated styling or chemical services
• Sulfate-free cleansing preserves natural oils in fragile hair

Is this shampoo free from harsh ingredients and cruelty-friendly?

The formula is free of sulfates, parabens, phthalates, and silicones, and the product is vegan and cruelty-free. It’s also labeled keratin-safe, making it suitable for hair that has undergone strengthening treatments or professional smoothing services.

• No sulfates or parabens to avoid aggressive stripping
• Free of phthalates and silicones for a cleaner ingredient profile
• Vegan and cruelty-free for ethical use
• Keratin-safe for compatibility with professional treatments

How should I use this shampoo for best color retention?

Use as your regular cleansing step, massaging into scalp and lengths, then rinse and follow with the Peptide Protect Anti-Fade Conditioner for optimal results. For maximum protection, limit water temperature extremes and use sunscreen or a UV-protective hat when spending extended time outdoors.

• Apply to wet hair, lather gently, then rinse thoroughly
• Pair with Peptide Protect Anti-Fade Conditioner for peak performance
• Use lukewarm water and avoid daily hot-water washes
• Combine with UV-protective styling or sun-hats for outdoor exposure

Who is this for: Kristin Ess+ Anti-Fade Moisturizing Shampoo is aimed at anyone with color-treated hair seeking a sulfate-free cleansing option that hydrates while defending color. It’s a fit for fine to thick textures, straight to curly patterns, and for people who want a salon-quality scent and improved manageability without harsh ingredients.

Ingredients

water, sodium laureth sulfate, cocamidopropyl betaine, sodium lauryl sulfate, sodium chloride, fragrance, phenoxyethanol, glycerin, sodium sulfate, disodium edta, peg-4 laurate, peg-4 dilaurate, citric acid tetrasodium edta, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, peg-1m, peg-1m, iodopropynyl butylcar bamate, hypnea musciformis extract, sargassum filipendula extract, sorbitol t, sorbitol, gelidiella acerosa extract, methylchloroisothiazolinone, caprylic/capric triglyceride, ricinus communis (castor) seed oil, chamomilla recutita (matricaria) flower extract, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, methylisothiazolinone, coco-glucoside, ethylhexylglycerin, sorbitan oleate, algin, carrageenan, chitosan, guar hydroxypropyltrimonium chloride, xanthan gum, red 33 (ci 17200), limonene