Kenra Violet Shampoo purple toning shampoo 10.1 fl oz — neutralizes brass, moisturizes color-treated hair

Kenra Violet Shampoo is a purple-toning shampoo formulated to neutralize yellow and brassy tones while leaving color-treated hair more manageable and moisturized.

Whether you wear platinum, highlighted, balayage, or natural gray, this violet-toned formula deposits cool pigments that counteract warm undertones between salon visits. Kenra created this shampoo to work as part of a maintenance routine: it refreshes color, protects vibrancy, and helps hair appear brighter without replacing professional toning services. The 10.1 fl. oz. bottle delivers regular-use performance that’s safe for color-treated hair.

How does Kenra Violet Shampoo reduce brassiness?

The shampoo uses violet pigment to neutralize yellow and orange tones on the hair shaft. Pigments deposit during the wash to balance warm hues, so brassiness looks muted and cooler tones come forward. Results are gradual and build with repeated use rather than providing an instant dye effect.

• Contains violet pigment to counteract yellow/orange undertones
• Works during cleansing to deposit toning color
• Use routinely to maintain cooler tones between color services

Will this shampoo dry out my processed or color-treated hair?

Kenra Violet Shampoo is formulated to tone while also addressing manageability and moisture. It’s designed for processed hair and aims to leave strands feeling softer and easier to comb. Moisturizing ingredients help minimize the brittle feel commonly associated with frequent coloring.

• Balances toning pigment with conditioning agents for extra manageability
• Color-safe formulation suitable for routine use on treated hair
• Helps reduce dryness compared with untreated, damaged hair

How often should I use violet shampoo for best results?

Use frequency depends on your hair’s porosity, tone, and desired coolness. For most blondes and grays, a wash 1–3 times weekly keeps yellowing under control without over-toning. If you have very porous or heavily brassy hair, shorter, more frequent applications can build pigment faster—monitor results and adjust.

• 1–3 times a week is a common starting point
• Increase frequency for stronger toning on porous or very brassy hair
• Reduce use if hair develops an undesired violet cast

Can Kenra Violet Shampoo replace salon toning treatments?

This shampoo is formulated as at-home maintenance to extend salon results, not a full substitute for professional toning. It helps keep yellowing at bay and enhances vibrancy between appointments. When deeper correction or a specific salon shade is desired, return to your stylist for targeted color work.

• Maintains salon color and delays brassiness between visits
• Not a replacement for professional corrective toning or color services
• Pairs well with Kenra Violet Conditioner for ongoing maintenance

Who is this for: Kenra Violet Shampoo is aimed at people with blonde, highlighted, balayage, silver, or gray hair who want to reduce yellowing and maintain cooler tones at home. It’s suitable for color-treated and processed hair that needs both toning and added manageability. If you’re seeking to refresh vibrancy between salon appointments without aggressive color changes, this product offers a practical maintenance step that supports salon results while helping hair feel softer and more radiant.

Ingredients

INGREDIENTS / INGRÉDIENTS / INGREDIENTES: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)