Kenra Platinum Truly Thickening Shampoo — 33.8 oz Volumizing Shampoo for Fine & Thin Hair, Sulfate-Free Color-Safe Formula

This salon-grade formula is designed specifically for fine and thin hair, delivering instant body and more lift at the root while protecting strands from everyday styling damage. The 33.8 oz size gives professional quantities for home use or backbar environments. Gentle, color-safe surfactants and targeted actives work together to add texture, shine, and improved style memory so your blowout or everyday look holds longer without feeling heavy.

How quickly will I notice more volume?

Most users report perceptible fullness right after rinsing and styling; the shampoo lifts at the root and builds light-weight body throughout the shaft. Results depend on hair type and styling routine but are designed to be immediate when combined with the matching conditioner or styling products.

• Delivers instant lift and fuller appearance from the first wash
• Proven to provide up to 74% more volume at the root versus fine untreated hair
• Lightweight formulation avoids weighing hair down
• Best results when used with Kenra Platinum Truly Thickening Conditioner

Is this safe for color-treated or delicate hair?

Yes — the formula is color-safe and free of harsh sulfates that can strip dye. It cleanses while preserving vibrancy and integrity, making it a smart choice for colored, chemically processed, or naturally fine hair that needs extra care.

• Sulfate-free surfactants for gentle cleansing
• Color-safe ingredients help maintain salon color longer
• Hydrating components add shine without residue
• Helps reduce style-related damage when paired with thermal protection

Will this reduce breakage and improve manageability?

The shampoo is formulated to strengthen strands and lower styling-related breakage, improving combability and resilience. Independent comparisons show a substantial drop in combing breakage versus damaged untreated hair when used as directed.

• Reduces breakage caused by styling—reported up to 85% in tested conditions
• Smoother cuticle surface aids detangling and reduces snap during brushing
• Adds texture for easier styling and longer-lasting shape
• Hydrating actives bring back shine and manageability

How should I use it for best results?

For optimal fullness, massage into wet hair focusing on roots, rinse, and follow with the Kenra Platinum Truly Thickening Conditioner. Use heat protectant when blow-drying and style with lightweight volumizing products to lock in body and hold.

• Apply to wet hair, lather, and concentrate at the root before rinsing
• Pair with the matching conditioner to maximize volume and softness
• Use a heat protectant and round brush for enhanced lift when blow-drying
• Regular use strengthens style memory and long-term shape retention

Who is this for? Kenra Platinum Truly Thickening Shampoo is ideal for people with fine, limp, or thinning hair who want instant volume without heaviness. It's also a good choice for color-treated hair owners seeking a gentler cleanse that preserves color and adds shine. Professionals and at-home users who style frequently will appreciate the reduced combing breakage and enhanced style memory this 33.8 oz salon-size bottle provides.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Cetrimonium Chloride, Sodium Benzoate, Fragrance/Parfum, Citric Acid, Dimethicone PEG-8 Meadowfoamate, Sodium Methyl Cocoyl Taurate, Laureth-4, Coconut Acid, Aloe Barbadensis Leaf Juice, Sodium Chloride, Sodium Gluconate, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Amodimethicone, Sodium Hydroxide, Polyquaternium-55, Cocamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Glycolate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Polyquaternium-10, Polyquaternium-7, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Trideceth-10, Lactic Acid, Wheat Amino Acids, Soy Amino Acids, Benzoic Acid, Potassium Sorbate, Polyquaternium-72, Arginine HCL, Serine, Threonine, Benzyl Alcohol, Disodium EDTA, Acetic Acid, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Hexyl Cinnamal, Limonene, Hydroxycitronellal, Citrus Aurantium Peel Oil, Linalool, Citrus Limon (Lemon) Peel Oil