Kenra Platinum Deluxe Defense Shampoo — 8.5 oz Sulfate-Free Strengthening, Breakage & Color Protection

Kenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser designed to protect hair from breakage, heat styling damage, and color fade while boosting shine and style retention.

This salon-grade shampoo pairs science-forward protection with everyday usability: a gentle, sulfate-free lather that supports the scalp microbiome while shielding strands against mechanical and thermal stress. The formula is built to help reduce combing breakage, lock in moisture, and maintain color vibrancy through repeated washes without weighing hair down.

How does this shampoo reduce breakage during daily styling?

Platinum Deluxe Defense combines strengthening agents and film-forming ingredients that help reinforce the hair shaft and smooth cuticle layers. By minimizing friction during combing and offering thermal protection, it lowers the chances of strand fracture during heat styling and brushing.

• Reduces combing breakage by up to 91% versus untreated damaged hair*
• Contains protective polymers that smooth the cuticle
• Supports easier detangling to prevent mechanical stress

Will it keep my color looking fresh longer?

The formula is made to preserve pigment by using milder surfactants and protective agents that reduce color leaching during washes. Routine use helps maintain vibrancy so color-treated hair looks brighter after multiple shampoos.

• Helps retain up to 82% color vibrancy after 20 washes*
• Sulfate-free base to limit harsh stripping of dye molecules
• Lightweight conditioning to avoid dulling or weighing hair down

Is this safe for heat styling and everyday use?

Yes—Platinum Deluxe Defense is formulated for everyday cleansing while delivering thermal protection for hot tools. It provides style memory benefits so finished looks hold longer and resist humidity-driven collapse.

• Designed to defend hair during heat styling routines
• Enhances style hold and memory for extended wear
• Balance of cleansing and moisture to suit daily use

How does it support scalp health while cleaning hair?

The shampoo uses scalp-microbiome-friendly ingredients that cleanse without overly disrupting the natural scalp environment. Gentle surfactants and moisture-locking components help maintain a comfortable scalp while removing buildup.

• Formulated to be gentle on the scalp microbiome
• Cleanses effectively without harsh sulfates
• Helps lock in moisture to prevent dryness and irritation

Who is this for: Kenra Platinum Deluxe Defense Shampoo is ideal for anyone seeking a salon-grade daily cleanser that protects weakened, color-treated, or frequently styled hair. It suits consumers who want to minimize breakage, preserve color, and keep a polished, shiny finish without harsh sulfates—appropriate for all hair types and routines that include heat tools or chemical services.

Features summary:

• Protects hair against breakage, heat styling, & color loss
• Reduces breakage by 91%* compared to damaged untreated hair
• Maintains up to 82% color vibrancy after 20 washes
• Enhances and locks in hair moisture for smoother styling
• Provides long-lasting style effects and improved style memory
• Scalp microbiome-friendly, sulfate-free shampoo suitable for everyday use

*Claims reported by manufacturer under controlled testing conditions; individual results may vary.

Ingredients

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)