Joico

Joico YouthLock Treatment Masque Collagen Hair Mask, 5.1 fl oz — Nourish, Strengthen & Smooth

High-performance beauty made for confident daily results

£31.97

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Why customers choose Remedies Beauty

Joico YouthLock Treatment Masque is an intensive collagen-enriched hair mask that nourishes, softens, and helps strengthen mature or damaged strands to reduce breakage and boost shine.

Designed as part of the Joico YouthLock lineup, this treatment masque targets dry, brittle, or frizzy hair that needs extra resilience and manageability. With a collagen-rich formula plus arginine, it works to replenish moisture, smooth the cuticle, and prepare hair for easier brushing and styling without weighing it down. The sulfate-free formula is formulated to support stronger-feeling hair while improving softness and noticeable shine.

How does the masque help with dryness and frizz?

The treatment delivers concentrated conditioning ingredients that penetrate the hair shaft to replenish lost moisture and reduce roughness on the surface. Smoother cuticles reflect light better, which visibly increases shine and reduces frizz for a sleeker appearance.

  • Collagen supports hair suppleness and resilience.
  • Moisture-balancing agents soften without heaviness.
  • Sulfate-free formulation minimizes further drying during use.

Will this product reduce breakage and make brushing easier?

When used as directed and paired with YouthLock Conditioner, the masque helps reduce breakage from brushing on damaged hair versus a non-conditioning shampoo. Improved lubrication and detangling properties mean less pulling and smoother comb-through from roots to ends.

  • Arginine helps support strand strength and resilience.
  • Detangling action lowers mechanical stress during styling.
  • Visible reduction in split ends and breakage with continued use.

How long should I leave the masque on and how often should I use it?

For most hair types, leave the masque on for several minutes to allow active ingredients to penetrate and condition thoroughly. Use once or twice weekly depending on hair condition; increase frequency for very dry or chemically treated hair.

  • Standard recommended application: 3–5 minutes for regular maintenance.
  • For intensive repair: leave on 5–10 minutes or follow stylist guidance.
  • Apply after shampooing and before styling; rinse thoroughly.

Can this masque work with color-treated or fine hair?

The sulfate-free masque is formulated to be compatible with color-treated hair and to add shine without stripping color. For very fine hair, use sparingly at the mid-lengths and ends to avoid weighing the roots down while still benefiting from softness and manageability.

  • Safe for color-treated hair when used as part of a gentle regimen.
  • Fine hair: concentrate on lengths and ends, avoid heavy application at roots.
  • Provides shine and smoothness without greasy residue when used appropriately.

Who is this for: Joico YouthLock Treatment Masque is ideal for mature, dry, or stressed hair that needs deeper conditioning and improved manageability—especially hair showing signs of brittleness, frizz, or breakage. If you want a salon-level treatment to restore softness, add shine, and strengthen strands while keeping formulas sulfate-free, this masque is formulated to fit into a weekly repair routine alongside other YouthLock products.

Ingredients

AQUA (WATER, EAU), BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARYL ALCOHOL, CETYL ALCOHOL, GLYCERYL OLEATE, HYDROLYZED COLLAGEN, PARFUM (FRAGRANCE), PHENOXYETHANOL, ISOPROPYL ALCOHOL, AMINOPROPYL DIMETHICONE, CETRIMONIUM CHLORIDE, SODIUM BENZOATE, STEARYL DIHYDROXY-PROPYLDIMONIUM OLIGOSACCHARIDES, OCTYLDODECANOL, PROPYLENE GLYCOL, TETRASODIUM GLUTAMATE DIACETATE, BENZYL ALCOHOL, PEG-90M, CITRIC ACID, GLYCERIN, MAURITIA FLEXUOSA FRUIT OIL, POTASSIUM SORBATE, PHOSPHATIDYLCHOLINE, ARGININE, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, SODIUM HYDROXIDE, BENZYL SALICYLATE, LINALOOL.

FAQ

Q: Is Joico YouthLock Masque safe for colored hair?

A: Yes. The sulfate-free formula is designed to be compatible with color-treated hair while adding shine and softness.

Q: How often should I use the treatment masque?

A: Use once or twice weekly for maintenance; increase frequency for very dry or chemically treated hair.