John Frieda Violet Crush Purple Conditioner for Blonde Hair, 8.3 fl oz — Toner with Crushed Violet Pigments & Pro-Vitamin B5

John Frieda Violet Crush Purple Conditioner is a violet-toning conditioner that uses crushed violet pigments to neutralize brassy tones and refresh blonde hair.

This conditioner combines violet pigments with nourishing ingredients to help cool and brighten all shades of blonde while delivering moisture. Designed to work alone or as part of the Violet Crush shampoo-and-conditioner routine, the formula targets unwanted warmth in highlights, color-treated, natural, and platinum blonde hair without harsh sulfates or parabens.

How quickly will I see results on brassy or yellow tones?

Many users notice a visible reduction in brassiness after a single application, especially when paired with the matching purple shampoo. Results depend on your starting tone and how often you use the product; more frequent use yields faster toning.

• Contains crushed violet pigments that deposit cool tones to counteract yellow/orange brassy hues.
• Works best when used as a set with Violet Crush shampoo for cumulative toning.
• Daily use recommended until you reach desired coolness, then alternate with your regular conditioner.

Will this conditioner moisturize without fading my color?

The formula includes provitamin B5 and conditioning agents designed to hydrate and restore blonde strands while remaining color-safe. It avoids SLS/SLES sulfates, peroxide, ammonia, parabens, and phthalates to be gentler on both natural and color-treated hair.

• Hydrating provitamin B5 replenishes moisture and improves manageability.
• Color-safe formulation minimizes stripping while providing toning benefits.
• Gentle surfactant-free approach reduces the risk of drying out processed hair.

How should I use the Violet Crush conditioner for best results?

Apply after shampooing and leave in for a short period to allow violet pigments to deposit—adjust leave time based on how strong a toning effect you need. Rinse thoroughly and always wash hands immediately after applying to avoid staining; alternate with your regular conditioner once you reach the tone you want.

• Use following the Violet Crush purple shampoo for stronger toning.
• Start with shorter leave times and increase gradually if more toning is desired.
• Rinse hands right away after use to prevent pigment transfer.

Is this product environmentally or cruelty-conscious?

John Frieda Violet Crush conditioner is formulated without certain controversial additives and is cruelty-free, reflecting a cleaner-core approach. The bottle uses 50% post-consumer recycled plastic, reducing packaging impact compared with fully virgin containers.

• Free from SLS/SLES sulfates, ammonia, peroxide, parabens, and phthalates.
• Cruelty-free formulation—no animal testing in product development.
• Container made with 50% post-consumer recycled material for reduced waste.

Who is this for: John Frieda Violet Crush Purple Conditioner suits anyone with blonde hair—natural, highlighted, color-treated, or platinum—who wants to neutralize brassiness while keeping strands hydrated. It’s a practical choice for people seeking a dependable at-home toning solution that’s gentle on color and mindful of ingredient and packaging choices.

Ingredients

See packaging for ingredient details