Jerome Alexander

Jerome Alexander My Color Self-Adjusting Foundation, Medium 1 oz — Hydrating, Lightweight with Kabuki Brush

High-performance beauty made for confident daily results

£37.09

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Why customers choose Remedies Beauty

Jerome Alexander My Color is a lightweight, skincare-infused foundation that starts white and transforms to match your skin tone within minutes, delivering hydrated, natural-looking coverage.

This innovative liquid foundation combines color-adapting microbead technology with active skin ingredients to give you a tailored match without picking a shade. Packaged with a dense kabuki brush for smooth application, the formula aims to blend seamlessly into your natural skin while offering hydration and skin-support benefits from hyaluronic acid, niacinamide, and peptide complexes. The texture is designed for buildable coverage and a natural-matte finish, suitable for daily wear and layered makeup routines.

How does the white formula turn into my skin tone?

The product contains encapsulated color microbeads that rupture on contact with the skin and pigments that spread evenly to reveal a shade match. Transformation completes within roughly 10–15 minutes as the pigments settle and oxidize slightly, creating a neutral, customized result without multiple shade choices.

  • Microbeads release pigments on application for a gradual color shift.
  • Blends to your undertone for a neutral, balanced finish.
  • Color develops fully within 10–15 minutes; allow time before touching up.

Will this foundation hydrate and help my skin over time?

The formula is enriched with known skincare actives—hyaluronic acid for moisture retention, niacinamide for barrier support, and peptides like Matrixyl 3000 and Argireline to encourage smoother-looking skin. While daily use can support skin texture and hydration, this product is makeup first and skincare-supportive rather than a medical treatment.

  • Hyaluronic acid attracts and holds moisture for plumping effect.
  • Niacinamide helps even tone and strengthen the skin barrier.
  • Peptide complexes and vitamins add anti-aging–oriented support.

How do I apply it for the most natural finish?

Use the included kabuki brush to pick up a pea-sized amount, then buff in circular motions starting at the center of the face and working outward. Build coverage gradually—thin layers give a natural, skin-like result while extra passes increase opacity without caking.

  • Apply a small amount; blend clockwise for seamless edges.
  • Wait 10–15 minutes for the color to stabilize before adding more.
  • Finish with powder only where you need extra mattifying or longevity.

Does it suit all skin types and tones?

The self-adjusting concept is engineered to adapt across a wide range of complexions, and the hydrating, lightweight base is meant to work on dry, combination, and normal skin types. Oily skin can enjoy the natural-matte result but may prefer a mattifying primer or setting powder in high-shine areas.

  • Designed to match many undertones thanks to adaptive pigments.
  • Hydrating ingredients support dry or aging skin without heavy feel.
  • Oily skin users should set T-zone as needed for longer wear.

Who is this for? If you want an easier way to skip shade-matching and prefer makeup that feels like skincare, this foundation is aimed at people who want a lightweight, buildable base with active ingredients and a simple application routine. It’s a good fit for makeup minimalists, frequent travelers who need one versatile bottle, and anyone curious about a product that personalizes color while offering hydration and skin-support benefits.

Ingredients

Di-methyl ether, Alcohol, Aqua/Water, Glycerin, Dimethicone/vinyl dimethicone crosspolymer, 1,2-hexanediol, Butylene glycol, Phenoxyethanol, PEG-40 hydrogenated castor oil, PPG-26-buteth-26, AMP-acrylates/allyl methacrylate copolymer, Chlorphenesin, Hamamelis Virginiana (Witch Hazel) Extract, Silica, hydroxyacetophenone, Ethylhexylglycerin, Fragrance, Acrylates/C10-30 alkyl acrylate crosspolymer, Sodium citrate, Aminomethyl propanol, Disodium EDTA, Centella Asiatica Extract, Scutellaria Baicalensis Root Extract, Polygonum Cuspidatum Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Tocopherol

FAQ

Q: How long does the color adjustment take?

A: The white-to-skin color shift develops within about 10–15 minutes for a personalized match.

Q: Can I use this on sensitive skin?

A: Formulated with gentle skincare actives, but patch-test first if you have sensitive skin or known ingredient allergies.