It's a 10 Miracle Shampoo Plus Keratin, 10 oz — Sulfate-Free Strengthening Shampoo, Color-Safe

It's a 10 Miracle Shampoo Plus Keratin is a sulfate-free cleansing treatment that strengthens wet hair with keratin and moisture to reduce breakage and improve manageability.

Formulated to work while your hair is most vulnerable—when wet—this shampoo combines gentle surfactants with keratin proteins and conditioning agents to cleanse without stripping. The 10 oz bottle delivers color-safe, salt-free care designed to preserve elasticity, protect from heat and sun, and help lock out humidity for smoother styling. It’s intended for daily or regular use on chemically treated, heat-exposed, or naturally fragile hair fibers.

How does this shampoo strengthen hair during washing?

The formula deposits keratin proteins and moisture-locking ingredients as it cleanses, reinforcing weakened strands when they’re swollen and more prone to damage. Strengthening at this stage reduces breakage and makes hair easier to detangle and style afterward.

• Keratin protein infusion rebuilds and supports the hair shaft.
• Sulfate-free cleansers avoid over-drying fragile cuticles.
• Moisture agents maintain pliability and reduce snapping during wet combing.

Will this product protect color-treated or heat-styled hair?

Yes—its gentle, sodium chloride–free formulation helps preserve color vibrancy while protective ingredients guard against thermal stress. The shampoo also includes components that help shield hair from sun exposure and reduce humidity-driven frizz.

• Color-safe surfactants minimize pigment stripping.
• Thermal-protective agents reduce heat styling damage.
• UV-friendly ingredients help defend against sun fading.

What styling or hair concerns will I notice improved?

Expect easier detangling, fewer split ends from wet-combing, and smoother, more manageable strands for styling. Over successive washes, elasticity and resilience typically increase, helping hair hold styles longer and resist humidity.

• Reduced breakage and fewer visible split ends.
• Improved manageability for blow-drying and styling.
• Humidity resistance to minimize frizz and flyaways.

How should I use this shampoo for best results?

Apply to wet hair, lather gently from roots to ends, and rinse thoroughly; repeat if needed. Follow with a compatible conditioner or leave-in treatment to lock in moisture and maximize keratin benefits for stronger hair over time.

• Use on soaking-wet hair for optimal protein deposition.
• Pair with a conditioner from the same line for balanced moisture.
• Regular use supports cumulative repair and protection.

Who is this for: It's a 10 Miracle Shampoo Plus Keratin suits anyone seeking a strengthening, color-safe cleanser—especially people with chemically treated, heat-styled, or breakage-prone hair. If you want a daily-safe shampoo that reduces wet breakage, protects color, and adds humidity and heat defense without sulfates or sodium chloride, this 10 oz bottle is formulated to fit into that routine.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.