INNERSENSE Bright + Balanced Purple Toning Shampoo & Conditioner Duo — 10 fl oz Each, Sulfate-Free Hydrating Tone-Correcting Set

This paired shampoo and conditioner from INNERSENSE Organic Beauty blends purple pigments with plant-derived moisturizers to refresh color, reduce yellowing, and nourish strands without harsh chemicals. Each full-size bottle (10 fl oz / 295 ml) uses natural extracts and oils chosen for gentle cleansing, tone-correcting action, and softening benefits—ideal when you want balanced color and healthier-feeling hair using clean, cruelty-free ingredients.

How does this duo reduce brassiness without drying hair out?

The purple toner in the Bright + Balanced formula counteracts warm, yellow tones by depositing subtle violet pigments during the wash. At the same time, botanical oils and hydrating extracts replenish moisture so hair won’t feel stripped or rough after toning.

• purple-hued shampoo neutralizes warm undertones while cleansing
• conditioning formula seals and smooths cuticles to lock in tone
• monoi and coconut oils add slip and hydration to prevent dryness

What natural ingredients make this safe for color-treated hair?

INNERSENSE selects plant-based, non-toxic components that support color and strand integrity. The blend avoids sulfates and silicones, relying instead on botanical extracts and oils that gently clean and condition without stripping salon color.

• pumpkin seed and rice extracts for lightweight nourishment
• apple extract for antioxidant protection and shine
• no sulfates, silicones, or harsh detergents that can fade color

How should I use the Bright + Balanced shampoo and conditioner for best results?

Use the shampoo 1–3 times weekly depending on how quickly brass develops; massage into wet hair to activate the purple pigments, then rinse. Follow with the conditioner, concentrating on mid-lengths and ends, and leave for a minute or two to maximize moisture and tone maintenance.

• apply shampoo to wet hair, lather, rinse thoroughly
• apply conditioner from mid-lengths to ends, leave 1–2 minutes, rinse
• adjust frequency based on hair porosity and desired toning intensity

Will this duo work on all hair textures and shades of blonde or gray?

The Bright + Balanced pair is formulated to suit a wide range of hair types and tones, from icy blondes to natural grays. Because the pigment is balancing rather than depositing heavy color, it helps maintain coolness without creating unnatural violet tones when used as directed.

• safe for fine to coarse textures and chemically treated hair
• subtle toning for both natural grays and color-treated blondes
• suitable for daily moisture needs while used intermittently for toning

Who is this for: Bright + Balanced is designed for people with blonde, highlighted, or gray hair who want a cleaner, plant-based alternative to traditional purple shampoos. It’s a good match for shoppers seeking cruelty-free, vegan formulas free of sulfates and silicones, anyone wanting to maintain cooler tones between salon visits, and consumers who prioritize sustainably sourced botanical ingredients.

Ingredients

See individual product packaging for full ingredients.