Heroine Make Waterproof Mascara New Black — Long-Lasting Volumizing & Curl-Lock Formula

Heroine Make by KissMe Waterproof Mascara in New Black is a long-lasting, smudge-proof mascara that lengthens, volumizes, and locks curl for visibly defined lashes that stay put.

Designed and manufactured in Japan, this upgraded formula blends lengthening fibers, curl-holding polymers, and conditioning botanicals to deliver dramatic lashes without flaking or clumping. The lightweight, buildable texture coats each lash evenly so you can go from a natural daytime look to intense evening volume with layered applications. Waterproof and resistant to sweat, oil, tears, and humidity, the mascara is also formulated to be comfortable for sensitive eyes and contact lens wearers.

How does this mascara create both length and volume?

The formula uses newly developed Long EX fibers that cling along the lash shaft, making lashes appear longer while a volumizing base adds body from root to tip. Because the product is buildable, you can add layers without heaviness or clumps for a fuller effect.

• Long EX fibers for visible extension with each coat
• Volumizing base that thickens lash appearance
• Lightweight texture prevents clumping during layering

Will it keep lashes curled throughout the day?

Yes — curl-locking ingredients and shape-retaining polymers help set an upward curl and hold it for extended wear. Once lashes are curled and coated, the formula reduces droop and maintains definition without needing frequent touch-ups.

• Curl-locking polymers that hold shape under humidity
• Flexible finish keeps lashes soft to the touch
• Works well with mechanical lash curlers and heated curlers

How waterproof and smudge-proof is the formula?

The Advanced Waterproof & Smudge-Proof system provides high resistance to water, sweat, oil, and friction for long-lasting wear. It is engineered to stay put during humid days, workouts, and emotional moments while still removing with proper makeup remover.

• High-grade waterproofing resistant to water and oil
• Smudge-resistant finish that withstands contact and sebum
• Removes cleanly with oil-based or specialty makeup removers

What care and conditioning benefits are included?

The formula contains plant-derived oils and moisturizing ingredients that help protect and condition lashes while you wear mascara. These components reduce brittleness and support a softer feel, so lashes look healthier even after multiple daily uses.

• Infused with camellia, argan, wild rose, and almond oils
• Amino acids and shea butter to support lash flexibility
• Non-irritating formulation suitable for sensitive eyes

Who is this for: This Heroine Make Waterproof Mascara is tailored for anyone seeking dramatic, long-lasting lashes — from people with oily or humid climates to those who want strong curl retention for long days or special events. It suits sensitive eyes and contact lens wearers, and it's a good choice for users who like buildable coverage and conditioning ingredients alongside reliable waterproof performance.