Hairstory New Wash Rich detergent-free shampoo — 8 fl oz refillable, deep-moisture for thick, curly and coarse hair

Hairstory New Wash Rich is a detergent-free cleansing cream that replaces shampoo and conditioner to deeply hydrate thick, curly, and coarse hair without sulfates or silicones.

New Wash Rich is a creamy, low-foaming cleanser designed to maintain moisture while removing buildup from dense, textured hair. Unlike traditional shampoos that rely on detergents, this formula uses gentle surfactants and extra conditioning agents to clean and soften in a single step. It is color-safe, biodegradable, and formulated without sulfates, silicones, parabens, phthalates, or synthetic fragrance, making it a focused option for people seeking a nourishing cleanse that preserves curl integrity and minimizes frizz.

How does New Wash Rich clean without detergents?

New Wash Rich uses mild, non-stripping cleansing agents that emulsify oils and light residues rather than aggressively stripping natural sebum. When mixed with water it turns milky and lifts dirt while leaving protective lipids intact.

• Detergent-free surfactant system that rinses away grime without harsh foam
• Emulsifies with water to remove buildup without drying
• Leaves natural moisture and conditioning agents on strands

Will this work for my thick, curly, or coily hair?

This version is formulated specifically for thicker, coarser, and more moisture-hungry textures, offering extra conditioning to smooth cuticles and define curls. It reduces frizz and increases manageability while enhancing natural wave and coil patterns.

• Extra conditioning agents for thicker textures and chemically treated hair
• Improves softness, shine, and curl definition
• Suitable for permed, relaxed, bleached, or color-treated hair

How do I use New Wash Rich for best results?

Apply generously to wet hair from scalp to ends, then add a splash of water to emulsify the cream into a milky texture — this activation is essential for proper cleansing. Work the product into the scalp and lengths with fingers or a scalp brush, let it sit briefly, and rinse thoroughly.

• Coat hair fully, then add water to activate the cream
• Massage into scalp and strands for 2–3 minutes before rinsing
• Use as a single-step shampoo + conditioner replacement or follow with a leave-in if extra slip is needed

Is New Wash Rich safe for color-treated or chemically processed hair?

Yes — the formula is color-safe and gentle on chemically processed hair because it avoids harsh sulfates and detergents that can accelerate fading or strip treatments. It helps maintain the integrity of salon services while restoring moisture.

• Free of SLS/SLES, parabens, silicones, and synthetic fragrances
• Gentle enough for daily use on moisture-demanding hair types
• Biodegradable and vegan for cleaner-formulation preferences

Who this is for: Hairstory New Wash Rich is aimed at people with thick, coarse, curly, or coily hair who want a single-step cleanser that prioritizes moisture and curl definition. It's a good match for those who have color-treated or chemically processed hair and for anyone switching away from foam-based sulfated shampoos toward gentler, conditioner-forward cleansing. If your hair needs more hydration than a standard cleanser provides and you want to minimize frizz while keeping natural texture, New Wash Rich is designed for you.

Ingredients

Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Distearoylethyl Dimonium Chloride, Behentrimonium Methosulfate, Panthenol, Polyglyceryl-2 Stearate, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glyceryl Stearate, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Menthyl Lactate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Calcium Gluconate, Glycine Soja (Soybean) Oil, Phytosterol, Tocopherol Fragrance/Parfum: Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Bulnesia Sarmientoi Wood Oil, Amyris Balsamifera Bark Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Jasminum Officinale (Jasmine) Oil, Pelargonium Graveolens Flower Oil, Fusanus Spicatus Wood Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Geraniol, Linalool