Hairstory New Wash Original detergent-free shampoo & conditioner — 8 fl oz refillable, sulfate-free cleansing cream for color-safe

Hairstory New Wash Original is a detergent-free cleansing cream that replaces both shampoo and conditioner to gently clean, condition and preserve natural texture without sulfates.

New Wash Original is a vegan, refillable 8 fl oz cleansing cream designed to remove buildup while keeping the scalp's protective oils intact. Instead of foaming detergents, it uses plant-derived oils and aloe to emulsify and lift impurities, so hair stays softer and color looks fresher between salon visits. The formula is free of SLS/SLES, parabens, silicones, phthalates and synthetic fragrance, and is marketed as suitable for all hair types and color-treated hair.

How does New Wash clean without traditional detergents?

New Wash relies on oil-based and water-activated ingredients that emulsify oils and impurities rather than stripping natural lipids. When water is added and the product is massaged in, it forms a creamy, milky texture that lifts buildup while leaving beneficial oils behind.

• Use a generous amount on wet hair to coat scalp and lengths.
• Add a splash of water to emulsify into a milky cleanser.
• Massage thoroughly with fingers or a scalp brush for effective cleansing.

Will New Wash work for my hair type and color-treated strands?

Yes — the formula is intended for fine to thick, straight to coily hair and is color-safe. Sunflower seed oil and gentle surfactant-free cleansing help reduce oxidation and preserve color vibrancy while supporting natural texture.

• Volume-enhancing for flat hair without heavy detergents.
• Frizz management and hydration benefits for curls and waves.
• Safe for chemically treated or colored hair when used as directed.

How do I use New Wash to get the best results?

Wet hair thoroughly, coat from scalp to ends with a generous amount, then add water to activate the formula into a milky emulsion. Work the product into the scalp and lengths for full contact, leave for 2–3 minutes, and rinse completely; New Wash only cleans where it touches.

• Apply on soaking-wet hair for proper spread and activation.
• Massage for even coverage; consider a scalp brush for deeper contact.
• Rinse thoroughly so no residue remains in the hair or at the roots.

What ingredients are in New Wash and what do they do?

The formula combines jojoba seed oil, sunflower seed oil and aloe vera leaf juice with biodegradable plant-derived cleansing agents. These ingredients aim to gently remove buildup, support moisture balance and help protect color without silicones or synthetic fragrance.

• Jojoba seed oil — supports natural lipid balance and smoothness.
• Sunflower seed oil — antioxidant support to help preserve color tone.
• Aloe vera leaf juice — hydration and soothing for scalp comfort.

Who is this for: Hairstory New Wash Original is suited for people seeking a gentler alternative to foaming shampoos — ideal if you want to reduce over-drying, maintain salon color longer, simplify to a two-in-one routine, or enhance natural hair texture. It fits vegans and those avoiding common additives like sulfates, parabens and silicones, and works across a wide range of hair types. If you prefer lathering foams or need a clarifying strip for heavy product build-up, consider alternating with a clarifying regimen.

Ingredients

Cleansing: Aloe Barbadensis Leaf Juice, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil,Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil. Conditioning: Stearamidopropyl Dimethylamine, Cetyl Alcohol, Glycerin, Stearyl Alcohol,Dicetyldimonium Chloride, Equisetum Hiemale Extract,Behentrimonium Methosulfate. Other: Keratin and Hydrolyzed Keratin, Rosa Centifolia Flower Water, Menthyl Lactate. Other non-key: Gluconolactone, Panthenol, Sodium Benzoate,Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Alcohol, Citric Acid, Ceteareth-20, Trisodium HEDTA, Calcium Gluconate, Phenoxyethanol, Tocopherol, Cetearyl Alcohol, Alcohol. Fragrance: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Rosa Damascena Flower Oil, Myroxylon Pereirae (Balsam Peru) Oil, Guaiacum Officinale Wood Oil, Pelargonium Graveolens Oil, Citronellol, Geraniol, Linalool.