Fable & Mane Hydrating Shampoo for Medium to Thick Hair — Aloe Vera & Coconut Oil, Silicone-Free Moisture-Boost

This shampoo blends hydrating botanicals and gentle surfactants to cleanse without stripping natural oils, leaving hair feeling softer and more manageable. Powered by aloe vera for moisture retention and coconut oil for smoothing and shine, the formula is silicone-free, color-safe, vegan, and cruelty-free. The scent profile merges banana and coconut top notes with Indian jasmine sambac, rice milk and vanilla for a warm, tropical aroma that lingers after washing.

How does this shampoo hydrate dry, damaged hair?

The formula uses aloe vera to help support moisture balance at the hair fiber while coconut oil helps smooth cuticles and add reflective shine. Cleansing agents remove buildup but are selected to preserve hydration so hair doesn’t feel stripped or brittle after rinsing.

• Aloe vera extract to support moisture retention.
• Coconut oil for smoothing and nourishing the hair surface.
• Mild surfactants that cleanse without over-drying.
• Silicone-free formulation to avoid heavy buildup.

Will it work for my medium to thick hair type?

This shampoo is formulated specifically for medium to thick textures that need extra moisture and detangling support. It provides slip and softness without weighing hair down when used as directed, making styling and comb-throughs easier after the shower.

• Adds softness and detangling benefits for thicker strands.
• Maintains body and movement while improving manageability.
• Compatible with color-treated hair—color-safe ingredients.
• Use with a conditioner for added hydration and control.

What does it smell like and how long does the fragrance last?

The scent is a layered blend that evokes a tropical, floral dessert: banana and coconut top notes followed by jasmine sambac, rice milk, and warm vanilla. Fragrance linger depends on your hair’s porosity, but many users notice a pleasant, lingering aroma after towel-drying and light styling.

• Tropical-fruity opening with banana and coconut.
• Floral heart of Indian jasmine sambac for depth.
• Warm base notes of rice milk and vanilla for softness.
• Light-to-moderate scent longevity based on hair texture.

What results can I expect and how quickly?

In consumer testing, most participants reported increased hydration and softer hair within two weeks of regular use. While individual results vary, you should notice improved manageability, smoother strands, and enhanced shine after a few washes when paired with a complementary conditioner.

• Rapid improvement in softness—many users within two weeks.
• Higher perceived hydration when used consistently.
• Reduced frizz and easier detangling after washing.
• Best results when followed by a nourishing conditioner.

Who this is for: If your hair is medium to thick and feels dry, brittle, or difficult to detangle, this hydrating shampoo offers a plant-forward approach to replenish moisture and smooth the hair surface. It’s a good fit for those who want a silicone-free, color-safe, vegan cleanser that leaves hair softer, shinier, and scented with a warm tropical floral blend. Pair it with a matching conditioner or leave-in treatment for maximum softness and manageability.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Centella Asiatica Extract, Cocos Nucifera (Coconut) Oil, Coconut Acid, Tocopherol, Curcuma Longa (Turmeric) Root Extract, Orbignya Speciosa Kernel Oil, Hydrogenated Palm Glycerides Citrate, Withania Somnifera Root Extract, Astrocaryum Murumuru Seed Butter, Propanediol, Emblica Officinalis Fruit Extract, Ascorbyl Palmitate, Sodium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Ethylhexylglycerin, Polyquaternium-10, Sodium Isethionate, Sodium Lauroyl Lactylate, CocoGlucoside, Disodium, Cocoyl Glutamate, Glyceryl Oleate, Pelvetia Canaliculata Extract, Maltitol, Xylitol, Xylitylglucoside, Anhydroxylitol, Glycerin, Citric Acid, Polyquaternium-7, Lecithin, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Parfum (Fragrance), Coumarin.