F FRAMESI Purple Violet Shampoo for Blonde, Highlighted & Gray Hair — 16.9 fl oz, Sulfate-Free Moisturizing

Framesi Color Lover Dynamic Blonde Violet Purple Shampoo is a richly pigmented purple shampoo designed to neutralize yellow brassiness and refresh blonde, highlighted, gray, and white hair between salon visits.

Keep cool tones crisp without weighing hair down: this sulfate-free, vegan formula deposits deep violet pigments to counteract warm undertones while delivering moisture, UV and heat protection, and salon-grade strengthening support. Lightweight and non-build-up, it helps preserve color vibrancy and extend the life of color services when used as directed, especially paired with the Dynamic Blonde conditioner.

How does this purple shampoo remove brassiness without drying hair out?

The shampoo blends concentrated violet pigments with moisturizing agents so it tones yellow tones while maintaining hair hydration. Because it’s free from sulfates and sodium chloride, it cleanses gently and avoids stripping essential oils or causing stiffness.

• Deep violet pigments neutralize unwanted warm tones
• Sulfate-free, sodium chloride-free cleansing to reduce dryness
• Moisturizing components leave hair soft and manageable
• Non-building formula prevents residue that dulls color

When and how should I use it for best toning results?

Use the product as a targeted toning wash: apply to wet hair, rinse, then reapply and leave on for 2–3 minutes when extra neutralizing is needed. For routine care, alternate this purple shampoo every third wash and always follow with a conditioner for balance.

• First wash: distribute, rinse; second wash: leave 2–3 minutes for stronger toning
• Alternate uses — not daily — to avoid over-depositing pigment
• Pair with Framesi Color Lover Dynamic Blonde Conditioner for best results
• Suitable for at-home maintenance between salon appointments

Is it safe for color-treated, gray, or white hair and what else does it protect against?

This shampoo is formulated for color-treated hair and works well on natural gray or white shades to maintain cooler tones. It also includes UV and heat protectants and contains anti-aging ingredients that support hair strength and color longevity without harsh additives.

• Formulated for dyed blondes, highlights, grays, and whites
• Includes UV and heat protection to guard color from environmental stress
• Free of parabens, DEA, gluten — gentle for repeated use
• Pro-inspired technology promotes stronger-looking hair

Will this shampoo cause buildup or change my base color?

The product is designed to be weightless and non-accumulative when used as recommended, so it refreshes tone without creating a visible film. Overuse can deepen cool tones slightly, so follow the suggested frequency and pairing instructions to avoid unwanted shifts.

• Non-building formula prevents dull residue
• Follow usage frequency to avoid excess pigment deposit
• Pair with matching conditioner to maintain balanced results
• Pictures and instructions on bottle guide application timing

Who this is for: ideal for anyone with bleached or highlighted blonde hair, natural gray or white hair wanting a cooler, cleaner finish, and salon clients aiming to prolong professional color between visits. It’s also a good pick for people seeking sulfate-free, vegan hair care that protects color and supports moisture and strength without salon-only complexity.

Ingredients

Water (Aqua/Eau), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Cocamidopropylamine Oxide, PPG-2 Hydroxyethyl Coccomide, Hydrolyzed Quinoa, Soy Protein, Superoxide Dismutase, Corallina Officinails Extract, Quaternium-95, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Bis-Diisopropanolamino-PG-propyl Dimethicone/Bis-Isobutyl PEG-14 Copolymer, Polyquaternium-11, Hydrolyzed Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Fragrance (Parfum), Polysorbate-20, Butyloctanol, Propylene Glycol, Mica, Titanium Dioxide, Violet 2 (CI 60725), Aminomethyl Propanol, Dehydroacetic Acid, Benzyl Alcohol.