e.l.f. Power Grip Primer gel-based face primer — 0.811 oz hydrating, smoothing makeup grip

e.l.f. Power Grip Primer is a clear, gel-based face primer that hydrates skin, smooths texture, and helps makeup adhere for longer wear.

Designed as a lightweight, translucent base, this gel primer creates a smooth canvas that locks foundation and color in place without feeling heavy. Its water-friendly, non-comedogenic formula works across a range of skin types—dry, combination, and oily—while remaining vegan and cruelty-free. Apply before foundation to improve application, reduce patchiness, and extend the life of your makeup look.

How does this primer improve makeup wear?

Power Grip Primer forms a tacky, yet comfortable surface that helps foundation and creams cling instead of sliding off, so makeup looks fresher longer. It minimizes separation, reduces the need for touch-ups, and creates a more even finish for applied products.

• Gel texture creates a light grip for liquids and powders.
• Helps foundation blend smoothly and stay put throughout the day.
• Translucent finish keeps tones true without altering shade.

Will this primer work for my skin type?

The formula is made to be versatile—hydrating enough for dry areas, yet lightweight enough for oil-prone zones—making it suitable for dry, combination, and oily skin. It is non-comedogenic, so it’s formulated not to clog pores when used as directed.

• Clear gel finish that won’t add visible coverage.
• Balances hydration without heavy oils or silicones that can feel greasy.
• Works with both cream and powder makeup textures.

How do I apply Power Grip Primer for best results?

Dispense a small amount and gently pat the primer into clean skin with your fingertips, focusing on areas where makeup tends to fade or separate. Allow about 30 seconds for the gel to set before layering foundation or concealer for optimal adhesion.

• Use fingertip warmth to press product evenly into skin.
• Start with a pea-sized amount and add more only where needed.
• Let primer settle briefly before applying makeup to avoid pilling.

What should I expect from the finish and feel?

The primer goes on clear and leaves a natural, slightly tacky surface that smooths texture without a heavy or silicone mask feel. It adds subtle hydration to the skin, helping makeup sit more evenly while maintaining a comfortable skin-like finish.

• Natural, translucent finish—no whitening or film.
• Hydrating effect that helps makeup apply evenly.
• Lightweight sensation suitable for daily wear.

Who is this for: The e.l.f. Power Grip Primer is ideal for anyone wanting a quick, reliable base that improves makeup adhesion and smooths skin texture—especially those who experience makeup fading, separation, or uneven application. It’s a good fit for beginners and pros alike, and for shoppers seeking a vegan, cruelty-free primer that performs with a variety of foundations and skin types.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)