e.l.f. Power Grip Matte Primer — Gel Mattifying Face Primer, Hydrating & Makeup-Gripping

e.l.f. Power Grip Matte Primer is a gel-based, mattifying face primer that grips makeup for extended wear while reducing visible shine. This updated version of the cult-favorite Power Grip formula delivers the same tacky texture that helps foundation and concealer adhere longer, now with a matte finish designed to minimize surface oil and create a smooth, even base. Infused with a lemon myrtle blend, the primer applies clear and translucent, helping balance skin appearance without adding heavy coverage.

How does this primer keep makeup in place all day?

The gel formula offers a slightly sticky feel that creates friction between skin and makeup, improving foundation adherence and reducing movement. Because it sets down to a matte, clear finish, it won't change product color or texture while extending wear time.

• Sticky-as-e.l.f. gel texture that increases product grip
• Dries translucent so foundation color remains true
• Use under liquid, cream, or powder products for better longevity

Will this primer control oil and shine without drying my skin?

The Power Grip Matte Primer is formulated to mattify surface shine while remaining hydrating enough for a range of skin types. It helps reduce the look of excess oil without leaving a flat, parched finish, so skin still looks natural under makeup.

• Mattifying action to minimize visible shine
• Contains a lemon myrtle blend for balanced-feeling skin
• Suitable for oily, normal, combination, and dry skin types

How do I apply it for best results on busy mornings?

Pat a small amount across your T-zone, cheeks, and forehead with your fingertips, then allow about 30 seconds for the primer to set before layering foundation. The product warms with contact to distribute evenly and create a smooth canvas quickly.

• Use fingertips to pat and warm the gel into skin
• Wait ~30 seconds to set before applying foundation
• Apply sparingly—small amount spreads to cover the face

Is this product clean, cruelty-free, and non-comedogenic?

e.l.f. Power Grip Matte Primer is 100% vegan and certified cruelty-free, carrying Leaping Bunny recognition. The formula is designed to be non-comedogenic so it won’t intentionally clog pores, though individual reactions can vary.

• Vegan and Leaping Bunny certified cruelty-free
• Non-comedogenic formulation to reduce pore-clogging risk
• Free from animal-derived ingredients and never tested on animals

Who is this for: This primer is ideal for anyone who wants longer-lasting makeup with a matte, shine-controlled finish—especially those with oily or combination skin who still need light moisture. It's also a good pick for makeup lovers who prefer clean, cruelty-free products that work under liquids, creams, and powders. If you have very sensitive skin, patch testing first is recommended; discontinue use if irritation occurs.

Note: Ingredient lists may change; check the product packaging received for the most current formulation.

Ingredients

Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA

FAQ

Q: Can I use this primer on dry skin?

A: Yes. The gel mattifying formula balances shine while still providing light hydration suitable for many dry skin types.

Q: How long should I wait after applying before putting on foundation?

A: Allow about 30 seconds for the primer to set so it creates a tacky base that helps foundation adhere.