DevaCurl

DevaCurl Plumping Primer Body-Building Gelée — Cozy Getaway 5 fl oz, lightweight leave-in for fuller, defined curls

Check the exact product, pack and directions before ordering

£36.09

Available to order with free standard UK delivery.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 30-day returns: check eligibility
Choose your quantity Order 2 units

Choose the quantity you need; pack contents are described in the product details.

Choose your quantity Order 3 units

Free standard UK delivery with no minimum order.

Free shipping

i

Free standard UK delivery. See shipping estimates and tracking details in our shipping policy.

Easy returns

i

Contact us for a free return label for eligible items within 30 days.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

Email customer support

Email us about products, delivery or returns. We aim to reply within one business day.

Share

Product details

DevaCurl Plumping Primer Body-Building Gelée is a lightweight, amino-acid enriched leave-in primer that boosts curl fullness, shine, and manageability without crunch or flakes.

This reformulated gelée (formerly B'Leave-In™) lays a hydrated, flexible foundation for all curl types that want more body and definition. Its Amino Acid Complex helps improve curl shape and combability while reducing frizz, so you can layer your favorite stylers on top for long-lasting results. The formula is dermatologist co-developed and designed with curl health in mind—free from sulfates, silicones, parabens, and gluten, and it's vegan and cruelty-free.

How does this primer add body and fullness to curls?

The Plumping Primer uses lightweight film-forming ingredients and amino acids to gently swell and support the hair shaft, giving curls a fuller appearance without weighing them down. It enhances natural curl pattern so individual coils look more rounded and voluminous.

  • Lifts roots subtly to increase overall volume
  • Encourages curl rebound and springiness
  • Leaves hair soft rather than heavy or greasy

Will it reduce frizz and keep curls defined during the day?

Yes—this gelée smooths the hair surface and helps control flyaways while maintaining flexibility, so curls stay defined without becoming stiff. It works as a control base that resists humidity-related puffiness when styled and dried properly.

  • Minimizes frizz without hard cast formation
  • Supports consistent curl shape through humidity changes
  • Non-flaky finish that maintains shine

How should I use the Plumping Primer with other stylers?

Apply the primer to damp, detangled hair as the first leave-in step; distribute from roots to ends and then follow with creams, gels, or mousses. Because it’s a lightweight foundation, it layers well and lets you customize hold and texture without buildup.

  • Work a small amount through damp hair evenly
  • Scrunch or rake to encourage curl formation
  • Add a defining styler on top and diffuse or air-dry

What makes this formula safe for curl care routines?

The product is formulated without SLS/SLES sulfates, silicones, parabens, and gluten, and it’s both vegan and cruelty-free—traits many curl care routines prioritize to maintain scalp and hair health. Dermatologist co-development supports gentle performance across curl types.

  • Sulfate- and silicone-free for softer, more porous curl care
  • Paraben-free and gluten-free for sensitive scalps
  • Vegan and cruelty-free formulation

Who is this for? The DevaCurl Plumping Primer Body-Building Gelée suits anyone with wavy, curly, or coily hair seeking more body, improved curl definition, and easier styling. It’s ideal for those who want a non-stiff, non-flaky base to layer additional stylers, and for curl enthusiasts who avoid sulfates, silicones, and animal-derived ingredients. Use it when you want a lightweight boost of fullness, enhanced manageability, and a glossy finish without compromising softness.

Ingredients

AQUA/WATER/EAU, GLYCERIN, ALANINE, ARGININE, ASPARTIC ACID, CITRIC ACID, DISODIUM PHOSPHATE, ETHYLHEXYLGLYCERIN, GLYCINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HISTIDINE, HYDROXYETHYLCELLULOSE, ISOLEUCINE, PCA, PEG-40 HYDROGENATED CASTOR OIL, PHENYLALANINE, POLYSORBATE 60, PROLINE, SERINE, SODIUM LACTATE, SODIUM PCA, SODIUM PHOSPHATE, THREONINE, TOCOPHEROL, VALINE, PHENOXYETHANOL, PARFUM/FRAGRANCE, LINALOOL.

FAQ

Q: Is this suitable for all curl types?

A: Yes. The lightweight gelée works on wavy to coily hair to boost fullness without weighing curls down.

Q: Can I use it with other DevaCurl stylers?

A: Absolutely. Apply the primer first on damp hair, then layer creams, gels, or mousses for desired hold and texture.