Davines Alchemic Shampoo Silver — Purple Toner for Platinum & Cool Blonde Hair, 9.47 fl oz, Neutralizes Yellowing

Davines Alchemic Shampoo Silver is a purple, color-enhancing cleanser formulated to neutralize yellow and brassy tones in silver, platinum, and cool blonde hair.

Formulated in Parma, Italy, this salon-grade shampoo adds clarity and luminosity to cool-toned blondes and silver shades without stripping color. It deposits violet pigments to counteract warm undertones, while a gentle surfactant base cleanses hair and scalp. The formula is suited for both natural and color-treated hair and helps preserve salon-corrected tones between appointments.

How quickly will I notice reduced yellowing and brass?

You can see an immediate visual shift after the first rinse: the purple pigments counteract warm undertones and make hair appear cooler and brighter. Effects strengthen with regular use, especially when paired with color-protecting routines.

• Visible toning after one application on brass-prone areas
• Cumulative improvement with weekly or bi-weekly use
• Works on natural silver and color-treated platinum hair

How do I use Alchemic Shampoo Silver for best results?

Apply to wet hair, lather, and leave on for 1–5 minutes depending on desired toning intensity, then rinse thoroughly. For stronger neutralization, leave on slightly longer, but always follow with conditioning to restore moisture.

• Use on wet hair and massage into roots and lengths
• Short leave-in for maintenance; longer for deeper toning
• Rinse well and follow with a moisturizing conditioner

Will this shampoo dry out my hair or affect my color fade?

Davines designs the Alchemic line to enhance color while minimizing damage; the cleanser includes gentle surfactants rather than harsh sulfates. It deposits pigment without bleaching and helps maintain color vibrancy; pairing with conditioner reduces the chance of dryness.

• Gentle cleansing formula preserves color integrity
• Pigment-depositing—not lightening—action
• Recommended to use with a hydrating conditioner for balance

Can I use this if my hair is porous or chemically treated?

Yes—Alchemic Shampoo Silver is suitable for chemically treated, highlighted, and porous hair, but porous hair may absorb pigment faster and appear cooler sooner. Start with shorter leave-in times and adjust based on how your hair responds.

• Safe for highlighted and color-treated hair types
• Porous hair: monitor timing to avoid over-toning
• Use alternating washes with a regular gentle shampoo if needed

Who is this for: This shampoo is made for anyone with silver, platinum, ash, or cool blonde hair who wants to reduce yellowing and brassiness between salon visits. It’s ideal for clients and at-home color users seeking a simple toning step that brightens neutral and cool shades while maintaining hair health when used with a conditioning routine.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM