ColourPop Cloud Whip Liquid Lipstick — What the Fluff shade, Blurring Soft-Finish & Hyaluronic Hydration

How does Cloud Whip create that soft blurred look?

Cloud Whip uses a whipped, airy base that settles into a velvety, diffused finish instead of a sharp, defined edge. The formula is engineered to soften lip lines visually, giving lips a naturally softened silhouette without heavy layering.

• Whipped, lightweight emulsion disperses pigment evenly.
• Soft‑focus particles diffuse light for a blurred outline.
• Buildable pigmentation allows tailored intensity without caking.

Will this feel drying or heavy on my lips?

No — the Cloud Whip texture is formulated to feel cushiony and non‑drying. Hydrating ingredients help maintain comfort across wear so you can layer color without that tight, matte sensation.

• Hyaluronic acid helps retain moisture for a plump feel.
• Marshmallow root extract soothes and softens lip surface.
• Cloudberry oil adds lightweight emollience for comfort.

How much coverage can I expect and how do I apply it?

Coverage is medium and buildable: one thin coat reads sheer, while additional layers deepen payoff to a medium opacity. For the signature diffused look, tap a small amount into the center of lips and blend outward with your fingertip.

• Start with a dot at the lip center for a soft bloom effect.
• Pat outward to avoid hard edges and maintain the blurred finish.
• Layer gradually for stronger color without heaviness.

How long does one tube last and what size is it?

The tube contains 0.12 fl oz (3.5 mL) of product, typical for concentrated liquid lipsticks. Longevity varies by wear habits, but the lightweight, buildable formula lets you achieve multiple looks from a single tube.

• 0.12 fl oz size for daily touchups or travel convenience.
• Highly pigmented formula reduces the need for heavy application.
• Compact tube fits easily into makeup bags or purses.

Ingredients

Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)