ColourPop Cloud Whip Liquid Lipstick — What the Fluff shade, Blurring Soft-Finish & Hyaluronic Hydration

Cloud Whip is ColourPop’s airy liquid lipstick that creates a soft, blurred lip finish with buildable coverage and skin‑conditioning actives. This lightweight formula gives a diffused, modern alternative to traditional mattes: it layers from sheer to medium while feeling cushiony rather than drying. Infused with marshmallow root extract, cloudberry oil, and hyaluronic acid, the liquid texture glides on whipped and comfortable for everyday wear. The shade What the Fluff offers a wearable tone with a soft-focus effect for on‑the‑go beauty looks.

How does Cloud Whip create that soft blurred look?

Cloud Whip uses a whipped, airy base that settles into a velvety, diffused finish instead of a sharp, defined edge. The formula is engineered to soften lip lines visually, giving lips a naturally softened silhouette without heavy layering.

• Whipped, lightweight emulsion disperses pigment evenly.
• Soft‑focus particles diffuse light for a blurred outline.
• Buildable pigmentation allows tailored intensity without caking.

Will this feel drying or heavy on my lips?

No — the Cloud Whip texture is formulated to feel cushiony and non‑drying. Hydrating ingredients help maintain comfort across wear so you can layer color without that tight, matte sensation.

• Hyaluronic acid helps retain moisture for a plump feel.
• Marshmallow root extract soothes and softens lip surface.
• Cloudberry oil adds lightweight emollience for comfort.

How much coverage can I expect and how do I apply it?

Coverage is medium and buildable: one thin coat reads sheer, while additional layers deepen payoff to a medium opacity. For the signature diffused look, tap a small amount into the center of lips and blend outward with your fingertip.

• Start with a dot at the lip center for a soft bloom effect.
• Pat outward to avoid hard edges and maintain the blurred finish.
• Layer gradually for stronger color without heaviness.

How long does one tube last and what size is it?

The tube contains 0.12 fl oz (3.5 mL) of product, typical for concentrated liquid lipsticks. Longevity varies by wear habits, but the lightweight, buildable formula lets you achieve multiple looks from a single tube.

• 0.12 fl oz size for daily touchups or travel convenience.
• Highly pigmented formula reduces the need for heavy application.
• Compact tube fits easily into makeup bags or purses.

Who is this for? ColourPop Cloud Whip is suited to anyone who wants a modern, low‑maintenance lip look that reads soft and natural rather than sharply matte. It’s a good pick if you like lightweight, hydrating formulas with customizable coverage and trend-forward finishes — perfect for everyday wearers, makeup minimalists, and creators who favor a gentle, blurred lip effect. The shade What the Fluff works well as an everyday neutral and pairs easily with minimal or more defined eye makeup.

Ingredients

Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)

FAQ

Q: Is Cloud Whip hydrating?

A: Yes. It contains hyaluronic acid, marshmallow root extract, and cloudberry oil to help maintain lip comfort and hydration.

Q: Can I build up the coverage?

A: Yes. The formula layers from sheer to medium without becoming cakey, letting you control intensity.