ColourPop Cloud Whip Liquid Lipstick, Storm Cloud shade — whipped soft-blur finish, moisturizing buildable coverage

Designed for people who want the look of a matte blur without the tight, chalky feel, ColourPop Cloud Whip blends airy texture with moisturizing ingredients. This 0.12 fl oz tube in the shade Storm Cloud layers from a delicate tint to a richer, medium-coverage lip color while remaining soft-to-the-touch. A nourishing trio—marshmallow root extract, cloudberry oil, and hyaluronic acid—helps maintain comfort and a supple appearance as you wear it throughout the day.

How does Cloud Whip create that blurred, soft-focus lip look?

Cloud Whip’s whipped formula spreads thinly and diffuses at edges, producing a soft-focus or blurred perimeter instead of a crisp lip line. The airy texture sits lightly on lips, reducing the appearance of texture without packing on heavy pigment.

• Whipped, airy base for diffused edges
• Medium-buildable pigment for control over intensity
• Blends easily with fingertip for a smudged, lived-in finish

Will this formula feel drying after hours of wear?

No—Cloud Whip is formulated to prioritize comfort. It includes moisturizing and skin-conditioning ingredients to keep lips from feeling tight while still offering stayable color.

• Hyaluronic acid helps retain moisture on the lip surface
• Marshmallow root extract soothes and conditions
• Cloudberry oil adds emollient richness without a heavy film

How do I apply it for the best soft-focus effect?

Minimal tools and a gentle hand give the best result. Dot a small amount into the center of your lips, then blend outward with your fingertip or a short brush for an even, blurred look.

• Start with a tiny center dot to control pigment
• Use fingertip to smudge toward edges for a natural fade
• Layer incrementally if you want deeper coverage

How long does one tube last, and what coverage should I expect?

Longevity depends on wear habits, but one 0.12 fl oz tube offers many applications for everyday use. Expect a comfortable medium-buildable finish—sheer with one light pass, medium when layered—and occasional touch-ups after eating or drinking.

• 0.12 fl oz size for regular daily use
• Sheer-to-medium coverage that layers well
• Touch-ups recommended after heavy meals

Who is this for? ColourPop Cloud Whip in Storm Cloud is ideal for anyone who wants a modern, blurred lip without sacrificing comfort—perfect for people who prefer a soft, lived-in look to sharp lip lines. It suits those seeking cruelty-free, trend-forward color with skin-friendly ingredients, and works well for makeup beginners and experienced users who like to build coverage gradually.

Ingredients

Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)