butter LONDON Jelly Preserve Nail Strengthener — Victoria Plum Translucent Tint, 10‑Free Treatment for Damaged Nails

butter LONDON Jelly Preserve is a 2-in-1 translucent nail treatment that adds a sheer Victoria Plum tint while strengthening and nourishing damaged, brittle nails.

This multitasking nail product combines a delicate jelly-like wash of purple colour with a clean, 10‑free strengthening formula designed to restore the look and resilience of nails over time. Formulated with hydrolyzed vegetable proteins, arginine, vitamin E, acai and tea tree oil, Jelly Preserve targets nails weakened by harsh polishes or daily wear while delivering a wearable translucent finish that brightens fingertips without masking natural nail texture.

How does Jelly Preserve improve weak or damaged nails?

The formula supports nail structure with protein and conditioning agents that help reduce the appearance of peeling and splitting. Repeated, consistent layers create both visible repair and an overall healthier look without heavy coverage.

• Hydrolyzed vegetable proteins help reinforce nail keratin.
• Arginine supports natural nail integrity and resilience.
• Vitamin E and acai deliver antioxidant-rich moisture to dry nail beds.
• Tea tree oil soothes and helps maintain a balanced nail environment.

When and how should I apply it for best results?

Use Jelly Preserve on clean, dry nails as a base, treatment or sheer colour. Start with one thin coat, allow it to dry, then add two or three additional layers for more pigment and reinforcement; finish with a glossy topcoat for extra shine and wear.

• Apply to bare nails to treat and strengthen daily.
• Layer 2–3 coats for deeper Victoria Plum translucence.
• Seal with butter LONDON Hardwear Shine UV Topcoat to extend wear.
• Can be alternated with other treatments or used between polishes.

What makes this a "clean" nail treatment compared to others?

Jelly Preserve is part of butter LONDON’s 10‑free approach, omitting common problematic ingredients so you get colour and care without many traditional toxins. The blend focuses on benefit-driven botanicals and reparative agents in a cruelty-free, non-toxic formula.

• Free from formaldehyde, DBP, toluene, camphor, parabens and phthalates.
• Gluten-free and cruelty-free formulation standards.
• Lightweight, non-greasy finish that layers well with other polishes.
• Designed to be gentle enough for regular use on fragile nails.

How will the translucent Victoria Plum shade look on my nails?

The jelly finish offers a soft, see-through purple that enhances natural nails with a luminous wash of colour rather than opaque coverage. Depending on how many coats you apply, the effect ranges from a subtle tint to a richer violet jelly look that still reveals the nail beneath.

• One coat: barely-there, glossy purple sheen.
• Two coats: noticeable jelly tint with moderate depth.
• Three coats: saturated translucent plum with luminous shine.
• Complements both short and long nail lengths for a chic, modern look.

Who this is for: Jelly Preserve is ideal for someone who wants to repair and nourish weakened nails without sacrificing style — the person who prefers subtle colour, values clean beauty formulations, and wants a treatment that doubles as everyday polish. It suits clients recovering from brittle nails, anyone seeking protective layering under polish, and lovers of low‑maintenance, glossy sheer shades inspired by city-chic polish sensibilities.

Ingredients

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Tosylamide/Epoxy Resin, Acetyl Tributyl Citrate, Isopropyl Alcohol, Stearalkonium Hectorite, Arginine, Lecithin, Hydrolyzed Keratin, Tocopheryl Acetate (Vitamin E), Diamond Powder, Propylene Glycol, Aqua/Water/Eau, Benzophenone-1, Styrene/Acrylates Copolymer, Cetyl Palmitate, Caprylic/Capric Triglyceride, Cyclomethicone, Polysorbate 80, Sorbitan Stearate, Dimethicone, Malic Acid, Citric Acid, Bambusa Vulgaris Extract, Polymethylsilsesquioxane, Ethyl Trimethylbenzoyl/Phenylphosphinate, Melaleuca Alternifolia Oil, Sodium Benzoate, Calcium Pantothenate, BHT, Yellow 5 (CI 19140), Red 6 (CI 15850).