Briogeo Curl Charisma Hydrating Shampoo — Rice Amino & Avocado, 8 fl oz | Defines Curls & Reduces Frizz

Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo gently cleanses and defines wavy, curly, and coily hair while locking in moisture and reducing frizz.

This sulfate-free shampoo is formulated to remove buildup without stripping natural oils, using Rice Amino Acids to help retain moisture and Avocado Oil plus Shea Butter to deeply condition and soften strands. Created with a 6-free clean standard—free of silicones, sulfates, parabens, phthalates, DEA, and dyes—this vegan and cruelty-free formula is safe for color-treated and chemically processed hair. It aims to enhance elasticity, shine, and manageability so curls look healthier and feel more resilient after use.

How does this shampoo keep curls from feeling dry or brittle?

The formula balances effective cleansing with hydration so you remove dirt and product residue without stripping essential oils. Rice Amino Acids help the hair hold moisture and support stronger strands, while Avocado Oil and Shea Butter replenish softness and manageability.

• Gentle, sulfate-free surfactants that lift buildup but preserve natural oils
• Rice Amino Acids to encourage moisture retention and strand resilience
• Avocado Oil and Shea Butter provide deep, lasting hydration and softness
• Safe for frequent use on wavy, curly, and coily textures

Will this shampoo help reduce frizz and improve curl definition?

The formula is designed to minimize frizz by smoothing cuticle irregularities and replenishing surface moisture that often causes flyaways. Improved elasticity and softness make curls easier to shape and define, so styles hold better with less fuss.

• Hydrating actives smooth the hair surface to reduce visible frizz
• Enhanced elasticity helps curls spring back with more uniform patterning
• Light, non-greasy feel that won’t weigh curls down

Is this safe for color-treated or chemically processed hair?

Yes—formulated without harsh sulfates, silicones, parabens, and phthalates, the shampoo cleans while being gentle on treated hair. Because it focuses on moisture retention and strengthening, it’s appropriate for dyed, relaxed, or otherwise chemically altered curls when used as part of a routine that includes conditioning and protection.

• 6-free clean formulation that's color-friendly
• Vegan and cruelty-free ingredients support ethical choices
• Use with a matching conditioner or deep treatment for best results

How should I use it for the best curl results?

Apply to wet hair, gently massage into the scalp and through lengths to lift impurities, then rinse. Follow with a curl-specific conditioner or the Briogeo Curl Charisma conditioner to detangle and lock in hydration; style with leave-ins or gels suited to your curl type for lasting definition.

• Work from roots to ends using fingers or a wide-tooth comb in the shower
• Pair with a moisturizing conditioner for detangling and slip
• For extra hydration, alternate with deep-conditioning treatments weekly

Who is this for? Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo is made for people with wavy, curly, and coily hair who want a gentle yet effective cleanser that enhances definition, reduces frizz, and restores softness without harsh ingredients. It suits those seeking a clean, vegan, and color-safe option that supports elasticity, shine, and overall curl health when used as part of a regular moisturizing routine.

• GENTLE CLEANSING FOR CURLS: Sulfate-free formula removes buildup without stripping, leaving curls hydrated, defined + frizz-free.
• RICE AMINO ACIDS + AVOCADO OIL: Rice Amino Acids lock in moisture + strengthen strands while Avocado Oil + Shea Butter deeply hydrate + soften.
• 6-FREE CLEAN, VEGAN + COLOR SAFE: 95% naturally derived, 6-free clean, vegan, cruelty free, and crafted without silicones, sulfates, parabens, and phthalates for transformation without tradeoffs.
• FOR ALL CURL TYPES: Ideal for wavy, curly, and coily textures. Safe for color-treated and chemically processed hair. Perfect for daily hydration.
• BOOSTS ELASTICITY + SHINE: Helps restore resilience + softness, improves manageability + reduces breakage for healthier-looking curls.

Ingredients

Water/Aqua/Eau, Lauramidopropyl Betaine*, Sodium Cocoyl Isethionate*, Glycerin*, Glycol Distearate*, Cocamidopropyl Hydroxysultaine*, Disodium Laureth Sulfosuccinate, Butyrospermum Parkii (Shea) Butter*, Oryza Sativa (Rice) Extract*, Rice Amino Acids*, Lactobacillus/Tomato Fruit Ferment Extract*, Persea Gratissima (Avocado) Oil*, Rosa Canina Fruit Oil*, Acanthus Mollis Leaf Extract*, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice*, Keratin Amino Acids*, Coconut Acid*, Hydrolyzed Quinoa*, Sodium Hyaluronate*, Acyl Coenzyme A Desaturase*, Citrus Aurantium Dulcis (Orange) Peel Oil*, Citrus Paradisi (Grapefruit) Peel Oil*, Polyquaternium-71, Sodium Lauryl Sulfoacetate, Leuconostoc/Radish Root Ferment Filtrate*, Sodium Lauroyl Sarcosinate, Sodium Isethionate, Polyquaternium-7, Anhydroxylitol*, Xylitylglucoside*, Xylitol*, Fragrance (Parfum), Dehydroacetic Acid, Benzyl Alcohol